This Designer-Looking Trench Is the Smartest Purchase You Can Make for Spring
We have a love-hate relationship with H&M on team WWW UK. We obviously love when we come across an affordable winning buy that looks like it could be designer sitting in the new-in section—and nowhere else on the high street does this so reliably. But we hate—okay, maybe hate is too strong a word, it's more frustration—when other people manage to bag those buys before us, leaving us to find them all sold out. It's a regular occurrence because, as we know, when H&M does something great, it's really great, and the word spreads fast. And while we are, of course, advocates for responsible, thought-out purchases, when you see something you love on H&M's site, it's a well-known fact that you need to add it to basket pretty quickly to make it yours.
We see it as our job to get word of these hero H&M buys out to you as quickly as we can so you don't miss out either—and so today, we're here to talk trench coats. H&M has given us a reason to look forward to spring during this rather long January with a fresh drop of the capsule wardrobe staple this week—some of which have already flown out of stock (shock). But the newest, and probably most classic style, is luckily still available, and it sits just under £85.
The double-breasted trench coat is basically the perfect throw-on, everyday style, and we've searched long and hard over the years, so you can trust us on that. It comes in two staple colours: a classic light beige and a smart black (perfect for autumn and winter). It's 100% cotton, machine washable (!) and a regular fit, so we'd advise taking a size up if you're looking for a more relaxed vibe. Whichever colour you opt for, if you've been looking for a trench, we're 99% sure this is the smartest buy you could bag for autumn (and beyond) given its timeless, versatile nature.
Keep scrolling to shop this particular style and more of H&M's impressive trench coats.
Shop H&M's New Trench Coat
Black trenches work particularly well over workwear, but they're also just as versatile as beige for running weekend errands.
Shop More H&M Trench Coats
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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