H&M Just Revealed Every Single Piece From Its Most Expensive-Looking Collab Yet

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I feel like there hasn't been a great new fashion collab to get excited about in a while. And that's where H&M comes in. The retailer has just released the lookbook images from its upcoming collection with Simone Rocha, an indie Irish designer who's a darling of London Fashion Week. Rocha is known for her poufy dresses that are often adorned with frills, lace, tulle, embroidery, pearls, bows, and other precious touches. It's precisely this attention to detail that makes Rocha's H&M collab look so expensive. Mark your calendars: the collab will launch on March 11. 

"Simone Rocha has been on the H&M wish-list for some time," H&M's creative advisor, Ann-Sofie Johansson, said in a statement. "This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications to pushing silhouettes, shapes, and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.”

Scroll down to preview every single piece from the H&M x Simone Rocha collab, which is set to launch on March 11. 

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Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.