HM Shopping Guide: What to Buy for 2021

last updated 18 December 2020

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I don't know about you, but H&M always feels like a safe place for me. Nothing is too wildly expensive, it has everything I'm looking for from basics to trend-driven pieces, and so on and so forth. However, there is one thing about the H&M shopping experience that gives me slight stress and that is the fact that everything sells out so quickly. Well, the really good stuff that is. As someone who pretty much shops online for a living, I have become quite accustomed to being able to identify which pieces will sell out and which have a slightly longer shelf life. I can't really explain it, but I can certainly show you.

Ahead, you will find my list of 25 H&M items I have a strong hunch will sell out well before the new year. So if you've been itching to do a major H&M haul this season, now is your chance and the list below is exactly where you should start. Ready, set, shop.

H&M

Draped Top

I heard people are wearing party tops at home these days. Just me?

H&M

Faux Fur Coat

You can never go wrong with a fuzzy robe coat.

H&M

Smocked Tunic

This muted color is everything.

H&M

Knee-High Boots

If you have too many pairs of black boots, get these instead.

H&M

Draped Top

Printed to perfection.

H&M

Faux Leather Skirt

This faux leather skirt is what winter dreams are made of.

H&M

Alpaca-Blend Cardigan

Can you really ever have too many cardigans?

H&M

Gathered Top

The layering piece you never knew you needed.

H&M

Silk Shirt

The chic way to approach loungewear.

H&M

H&M+ Cotton-Blend Sweatshirt

Sweats that will put a smile on your face.

H&M

Slip-In Sandals

This shoe looks trendy but wears like a basic.

H&M

Alpaca-Blend Sweater

Head-to-toe tonal is the way to go when you feel like you have nothing to wear.

H&M

Flared Pants

Swap your go-to leggings for these.

H&M

Wool Sweater With Collar

This sweater is what fashion girls dream of.

H&M

Down Coat

A puffer coat you'll actually feel cool in.

H&M

Jacket Dress

This is giving us major '80s energy in all the best ways.

H&M

Straight Regular Jeans

Loose jeans are all that we want to wear right now.

H&M

Knit Wool Sweater

The perfect layering sweater.

H&M

Wool-Blend Coat

If you don't already own a shacket, now is your time.

H&M

Wool-Blend Sweater

Those shoulders though!

H&M

Patent Strappy Sandals

Simple and strappy, just how we like them.

H&M

Wide-Leg Suit Pants

Step away from your addition to black clothing and embrace bubblegum pink.

H&M

Fluffy Sweater

If you can resist cozy sweaters like this, you're a miracle worker.

H&M

Voluminous Chiffon Dress

From the print to the sleeves, this dress can really do no wrong.

H&M

Oversized Wool-Blend Coat

Yes, yes, and yes.
Next up, shop 7 blazer and jeans outfits you have to try this winter.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.