No Joke—Everyone Asks Me If My New H&M Coat is Designer


(Image credit: H&M)

Is it just me or is H&M absolutely knocking it out of the park this winter? I recently did a huge order from their new season collection thinking I would be sending most of it back once I'd seen it in real life, but the quality and fits really impressed me. Since then, it feels like every time I open the new-in page the pieces get better and better, and my wish list gets longer and longer. 

The thing that H&M seems to be getting so right is that all its new winter pieces are seriously expensive-looking. Obviously, the fabrics and design details aren't up to quite the same standards as the luxury versions, but I have been noticing H&M making more of an effort with these elements, and it's no coincidence that the brand's best pieces (IMO) are often found in the Premium Selection which focuses on better silhouettes and improved textiles. This may mean spending a little more than you would expect for your average H&M buy, but the added quality and longevity you'll get in return surely makes it worthwhile (not to mention, better for the planet). 


(Image credit: H&M)

H&M's new oversized wool-blend coat could easily pass for designer. 

Which leads me to fill you in on my latest winning H&M find: the Oversized Wool-Blend Coat. This piece honestly made me gasp when I saw it appear during my daily H&M check in, and I almost couldn't believe my eyes. Minimalist, slouchy, buttery soft and in the most rich-looking colour you can wear for autumn: camel. Heaven—and yes, you can bet I took it straight to the checkout before you all make it sellout within hours. No one, and I mean no one you encounter when wearing this is going to believe it's from H&M (but everyone's going to ask where you got it). It also comes in a smart grey, a classic colour we saw all over the AW23 catwalks. As the name suggests, it does look oversized (although the model is wearing a Medium), so I sized down with that in mind—but I do think a slightly exaggerated silhouette is actually the key to making high street buys look more elevated and designer-like. 

What makes it a great purchase at this point in the year is that due to it's cropped hem, you'll get plenty of wear out of it during the spring months when your full-length winter coat feels too cumbersome and high-coverage.


(Image credit: H&M)

Keep scrolling to shop H&M's beautiful new short wool coat, as well as more of H&M's designer-looking outerwear on site now. Trust me, this one's guaranteed to be a sellout

Shop H&M's Oversized Wool-Blend Coat:

Shop More Expensive-Looking H&M Coats:

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

This story was published at an earlier time and has since been updated.

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.