Looking for a New Winter Coat? I Need You to See H&M's Designer-Looking Drop

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(Image credit: H&M)

Buying a winter coat is like a rite of passage—something instilled in us as children growing up in the UK (for me, it was tradition that my grandparents took me to find mine every September). And as adults it’s a process we still partake in, albeit less frequently—perhaps every few years we’ll invest in a really good one that adds to our collection. Maybe this year you’re on the look out for a practical puffer coat (probably to wear inside as well), or a smart wool style to multi-task for you. Whichever style is on your radar for 2022, let me point you in the direction of H&M

The high street favourite has just dropped its yearly outerwear collection, and it’s full of expensive-looking designs that tick every trend—as well as all the classics. Of course, if you’re looking to make an investment in a high quality coat that will last for many, many years, it’s probably wise to spend a little more away from the high street. But if it’s an affordable, reliable style you’re in the market for that will see you through this winter in style, take a look below and we can promise you won’t be disappointed. 

Clearly, puffer coats aren’t going anywhere (no complaints here), and there’s a number of seriously cosy options available—from longer quilted styles to shorter chunkier versions. Personally, I’m after a classic camel coat this year, and I’ve got my eye on the wool-blend styles from H&M’s Premium Collection (insider tip—I always opt for the premium pieces at H&M to ensure the quality matches up to the design). 

Keep scrolling to see every coat from the brand’s latest outerwear collection, along with some more of our favourites that have been dropping over the last few week…

Shop the Best New H&M Coats:

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.