PSA: The High-Street Coat Influencers Wear Every Winter Is Finally Back In Stock

Last winter saw a surge in sales of puffer coats, and we won't be surprised if we see the same again this year. Now that the cold weather has arrived and our days are sandwiched between chilly mornings and dark nights, a good coat never goes amiss—especially a cosy padded one. Puffers are not only a key trend that's been returning for years, but also a functional style you'll always be able to return to.

Aïda wears a puffer coat from Arket.

In recent years I've been on my own hunt to find the perfect puffer coat, searching everywhere from Prada to Primark. And after months of trawling, I've finally settled on ARKET's long down coat, a style that already has with a history of being extra popular. Back in February 2020, the shopping search engine Lyst revealed that amongst the biggest-selling trophy pieces of the season (many of which were expensive and designer), ARKET's perfect puffer made it into the top 10. With its simple cut, elegant and neutral colourways, handy hood, slits with popper fastenings on each side to adjust for more movement and roomy pockets, it ticks all of the boxes for what one needs from a practical coat—and at £249, the cost per wear over a series of cold winters speaks for itself.

Brittany wears a puffer coat from Arket.

Since 2020, ARKET's puffer has become somewhat of an icon amongst fashion people, and countless editors and influencers (and just about everyone on the streets of London) have tried, with only some managing, to get their hands on the cosy style before it whizzes out of stock yet again. Luckily, though, it's just been restocked again for winter 2024 (a true sign of a classic), and this time there's numerous iterations in different colours (I've fallen for the new chocolate brown, personally), lengths and even a version with an oversized collar. Honestly, I just couldn't face another winter without it.

What Makes the Arket Puffer Coat So Special?:

At Who What Wear UK, we've been big fans of the Arket puffer coat for a number of years now. Videographer & Editor, Emily Shannon says, "I love the puffer and quilted coats from Arket as not only do they keep me warm throughout winter but also look elevated enough to wear to work or during party season. I have the black colour-way which conveniently goes with everything, and I often wear black pointed toe knee-high boots with it to dress it up. Plus, I often wear blazers in winter as easy way to look put together, and they fit under the Arket puffer perfectly! This can be quite controversial layering choice but it is mainly for commuting!"

What's more, I was personally so impressed to discover that this trending ARKET puffer is made using sustainable materials. The coat is manufactured using Re:Down—100% recycled down and feathers and with a shell of recycled nylon and recycled-polyester yarn made from used plastic bottles. And did we mention it's very very warm?

Keep scrolling to shop the popular puffer and more down coats from ARKET.

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