Fashion People Still Turn to This One High-Street Coat to Keep Warm

Last winter saw a surge in sales of puffer coats, and we won't be surprised if we see the same again this year. Now that the cold weather has arrived and our days are sandwiched between chilly mornings and dark nights, a good coat never goes amiss—especially a cosy padded one. Puffers are not only a key trend that's been returning for years, but also a functional style you'll always be able to return to.


(Image credit: @aida.bdji)

In recent years I've been on my own hunt to find the perfect puffer coat, searching everywhere from Prada to Primark. And after months of trawling, I've finally settled on ARKET's long down coat, a style that already has with a history of being extra popular. Back in February 2020, the shopping search engine Lyst revealed that amongst the biggest-selling trophy pieces of the season (many of which were expensive and designer), ARKET's perfect puffer made it into the top 10. With its simple cut, elegant and neutral colourways, handy hood, slits with popper fastenings on each side to adjust for more movement and roomy pockets, it ticks all of the boxes for what one needs from a practical coat—and at £249 (plus the current discount), the cost per wear over a series of cold winters speaks for itself. 


(Image credit: @brittanybathgate)

Since 2020, ARKET's puffer has become somewhat of an icon amongst fashion people, and countless editors and influencers (and just about everyone on the streets of London) have tried, with only some managing, to get their hands on the cosy style before it whizzes out of stock yet again. Luckily, though, it's just been restocked again for winter 2023 (a true sign of a classic), and this time there's numerous iterations in different colours (I've fallen for the new chocolate brown, personally), lengths and even a version with a nipped in waist. Honestly, I just couldn't face another winter without it. 

What's more, I was so impressed to discover that this trending ARKET puffer is made using sustainable materials. The coat is manufactured using Re:Down—100% recycled down and feathers and with a shell of recycled nylon and recycled-polyester yarn made from used plastic bottles. And did we mention it's very warm?

Keep scrolling to shop the popular puffer and more down coats from ARKET. 

Shop Arket's Best Puffer Coats:

This story was originally published at an earlier date and has since been updated.

Next Up: 5 2024 Trends That Will Make Your Favourite Jeans Look Very Fresh

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.