I'm a 64-Year-Old Editor With a Thing for H&M—Here's What I Won't Buy

We turn to H&M for so many things, from its insanely good selection of sweaters to the big trends we can snag for a steal there. But with literally thousands of SKU's, it can be a daunting task to approach the retailer, especially if you're shopping online. There are surely some epic finds to be had, but where do you even begin? 

To help us decipher the best categories for H&M shopping from the items you could probably save time on, we tapped Susan Feldman, an avid H&M shopper and stylish 64-year-old. Feldman is the founder of One King's Lane and In the Groove, a style destination where she shares her age-defying outfits and shopping tips. "I always go into H&M with an open mind," she shared with us. "I love discovering something cool or a great basic every time I shop there. I just never know what I will find, which makes it fun."


(Image credit: Brian Kuhlmann; Pictured: Susan Feldman)

To help guide you, Feldman shared which items she always gravitates towards at H&M and which she usually glosses over. Right now, her H&M shopping list is a curated assortment that involves everything from basics like oversized sweaters to statement-making pieces like a leopard-print coat that she plans to wear with everything for winter. Ahead, get the intel her H&M shopping preferences and peruse all of her picks for the season.

What she won't buy:

Accessories and shoes: "I do tend to stay away from accessories and shoes. If I spend money on something, it tends to be shoes and bags. I feel that by investing in classic brands on these pieces, I can wear them for years."

The categories she focuses on instead:

Jackets and Coats

"I find though that I gravitate towards jackets at H&M, especially in the winter. I find its coat section has a lot of styles and is always on-trend."

Sweaters and Sweatshirts

Feldman told us that another big category she looks to H&M for is tops. She always springs for its tops, anything from a sweatshirt to a sweater.

Midi-Length Dresses and Skirts

"I focus mostly on dresses and skirts that are not too short. I find that they have some really fun prints and styles that are usually really easy to throw on and go."

Jeans and Pants

"I continue to be surprised at how great the washes are on H&M's jeans," she told us; and she is also on the lookout for great trousers there, too.

Okay, one accessory for good measure

While she usually gravitates away from the accessories at H&M, preferring to invest in most luxury pieces, this hat caught her eye and she just had to give it a shout-out.

Next up, the fast-fashion boots that are earning me loads of compliments this season.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.