We turn to H&M for so many things, from its insanely good selection of sweaters to the big trends we can snag for a steal there. But with literally thousands of SKU's, it can be a daunting task to approach the retailer, especially if you're shopping online. There are surely some epic finds to be had, but where do you even begin?
To help us decipher the best categories for H&M shopping from the items you could probably save time on, we tapped Susan Feldman, an avid H&M shopper and stylish 64-year-old. Feldman is the founder of One King's Lane and In the Groove, a style destination where she shares her age-defying outfits and shopping tips. "I always go into H&M with an open mind," she shared with us. "I love discovering something cool or a great basic every time I shop there. I just never know what I will find, which makes it fun."
Brian Kuhlmann; Pictured: Susan Feldman
To help guide you, Feldman shared which items she always gravitates towards at H&M and which she usually glosses over. Right now, her H&M shopping list is a curated assortment that involves everything from basics like oversized sweaters to statement-making pieces like a leopard-print coat that she plans to wear with everything for winter. Ahead, get the intel her H&M shopping preferences and peruse all of her picks for the season.
What she won't buy:
Accessories and shoes: "I do tend to stay away from accessories and shoes. If I spend money on something, it tends to be shoes and bags. I feel that by investing in classic brands on these pieces, I can wear them for years."
The categories she focuses on instead:
Jackets and Coats
"I find though that I gravitate towards jackets at H&M, especially in the winter. I find its coat section has a lot of styles and is always on-trend."
"On a trip to Paris, I bought a cashmere version of this poncho. I was so excited to find this one at H&M. These ponchos are my go-to wrap for day and night because they're so easy and can be worn a number of different ways."
Sweaters and Sweatshirts
Feldman told us that another big category she looks to H&M for is tops. She always springs for its tops, anything from a sweatshirt to a sweater.