Zara and the Global Fashion Alliance

last updated 13 August 2019

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Your favorite brands are giving you more reasons to love them. As WWD reports, 64 major companies have just committed to becoming more sustainable by 2020. Led by the Global Fashion Agenda, the brands will achieve the goal in a number of different ways, including eliminating non-recyclable materials, developing improved recycling technologies, and repurposing materials.

Zara, Target, ASOS, Adidas, and Reformation are among the brands that have signed the new pledge, and per WWD, each company set its own goals for achieving sustainability. The Global Fashion Agenda's website explains what it hopes to achieve by uniting these brands: "Global Fashion Agenda's mission is to mobilize the international fashion industry to transform the way we produce and consume fashion. This is done by engaging the broader fashion community on the most pressing issues and solutions and by creating joint commitments to achieve significant progress." We can't wait to see what progress will be made in the next two years—and beyond.

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Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.