I'm Not Going to Lie—I'm Hoping Santa Sees This Shopping List
Once a week, my partner, my bestie, and even my grandmother respond to a text message I’ve sent them with this: "Are you shopping again?” Of course, as an editor, it comes with the territory. Searching for the perfect chunky boots or discovering BIPOC-owned brands is a nonstop job. And while it may seem like I’m a shopaholic, in truth, I’m doing the hard work of sifting through the best new brands and items to buy right now, including what to buy for the most fashionable person on your shopping list. Even though they may say all they want is you, the truth is no one can deny one of these impossibly chic holiday gift ideas.
Keep scrolling to find 43 editor-approved home décor, beauty, and ready-to-wear items prime for gifting. Not even Santa can compete with these picks. (If you are Santa, I’ll happily accept any of these.)
All of the products featured are available for purchase via the Shop app, powered by Shopify, and have been independently selected by Who What Wear editors for this article.
Up Next: We're Fashion Editors, and These Are the 33 Gifts Topping Our Holiday Wish Lists

Jasmine Fox-Suliaman is a freelance writer and editor living in New York City. What began as a pastime (blogging on Tumblr) transformed into a lifelong passion for unveiling the connection between fashion and culture on the internet and in real life. Over the last decade, she's melded her extensive edit and social background to various on-staff positions at Who What Wear, MyDomaine, and Byrdie. More recently, she’s become a freelance contributor to other publications including Vogue, Editorialist, and The Cut. Off the clock, you can find her clutching her cell phone as she's constantly scrolling through TikTok and The RealReal, in search of the next cool thing.
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