Instagram has been blamed for fostering a throwaway approach to fashion, with many guilty of featuring an item in their outfit posts only once; never to be seen again. For those of us who buy clothes with the intention of re-wearing them as often as possible, this constant stream of newness can be a little uninspiring and, well, boring.
One study showed that on average 73% of clothes in the UK go unworn, meaning we could all do with a reminder to shop within our own wardrobes. There are a number of influencers who challenge the idea that everything we wear needs to be new, using their platforms to give ideas for how to rewear and fashion new outfits out of the clothes they've already posted.
Last month, I noticed that London-based influencer Jessie Bush had worn a Ghost Jenna printed midi dress at least 10 times in her pictures. This is a dress I own and always feel my most confident in, so it inspired me to wear it for a week too. It isn't a new dress (it's been available at Ghost for over two years), but it's a great one that isn't likely to date.
Floral dresses are a staple for British women, and many will have a calf-length floral dress like this one, which can be styled in similar ways. See how I'd wear this midi for weddings, meetings and the weekend. Then, keep scrolling for all the outfits I've saved on Instagram that feature this dress.
Style Notes: This is the most simple, failsafe way to wear this printed midi. I love it with a leather biker jacket and my tan leather sandals.
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Style Notes: A blazer is a smarter alternative to a leather jacket, which made it feel more appropriate for my work meetings that day. However, the bright neon pink and lilac trainers inject some fun into this very classic floral midi.
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Style Notes: This is a dress that I'd also wear for any work evening event. I'd swap the trainers for Topshop strappy sandals and add statement earrings and a mini bag for a summer wedding.
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Style Notes: This was my more relaxed office look for the first Summer Friday of the season. I wore my dress like a skirt, with a blue long Arket jumper over the top and statement croc-effect toe-loop sandals from Topshop.
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More Ways to Style This Floral Midi
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Next up, see our guide to the key trends for spring/summer 2019.
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