WWW Beauty Editors Just Discovered Each Other's "Twin Flame" Fragrances

Finding the right scent is easier than you think.

How To Choose A Fragrance For Someone
(Image credit: @alyssabrascia; @itsmayalala; @erin_jahns)

Being an editor is the dream career path for beauty enthusiasts who are always on the go, practice smart shopping habits, stay on top of new launches, and enjoy sifting through hundreds of subpar products to find the standouts. It takes a keen eye for design, knowledge of specific formulations, and a journalistic fervor to communicate everything we know about a product into a story that can help cut out all the extra steps it takes to decide whether or not to buy it. Yes, Who What Wear beauty editors are pros at identifying the best beauty finds for our audience, but what about for each other?

With all the time we spend in each other's company (or, for some of us, remotely in Slack chats) enthusing over everything from our top volume-boosting dry shampoos to our favorite mistake-proof highlighter, we've gotten to know each others' personalties and preferences pretty well. So when the entire team came together for the first time in a couple years to celebrate this year's Who What Wear Beauty Awards in June, we dove into discussion over fragrances. Naturally, I decided to conduct an experiment and investigate what makes a fragrance perfect for someone by asking my fellow editors to select a twin flame scent for each member of the team.

Since everyone has a different perception of the people they sit across from or message with every day, I fully expected to see dramatically different results with varied explanations as to why a certain perfume was selected for a beauty editor… but that's not what happened. Below, I'm sharing the 24 scents that embody members of our beauty team: from an altogether fresh and nostalgic scent by Henry Rose to one that exudes all things academia by Byredo.

Scents for Erin Jahns, Beauty Director

Beauty Director Erin Jahns with the fragrances fellow Who What Wear Beauty Editors selected for her

(Image credit: Courtesy of Erin Jahns; Nordstrom, Bluemercury; Sephora)

Scents for Jamie Schneider, Senior Beauty Editor

Senior Beauty Editor Jamie Schneider with the fragrances fellow Who What Wear Beauty Editors selected for her

(Image credit: Courtesy of Jamie Schneider; Nordstrom YSL Beauty; Sephora)

Scents for Kaitlyn McLintock, Beauty Editor

Beauty Editor Kaitlyn McLintock with the fragrances fellow Who What Wear Beauty Editors selected for her

(Image credit: Courtesy of Kaitlyn McLintock; Sephora; Nordstrom; Bluemercury)

Scents for Maya Thomas, Associate Beauty Editor

Associate Beauty Editor Maya Thomas with the fragrances fellow Who What Wear Beauty Editors selected for her

(Image credit: Courtesy of Maya Thomas; Nordstrom; Sephora)

Associate Beauty Editor Alyssa Brascia with the fragrances fellow Who What Wear Beauty Editors selected for her

(Image credit: Courtesy of Alyssa Brascia; Nordstrom; Bluemercury; Sephora)

Scents for Alyssa Brascia, Associate Beauty Editor

Scents for Sabrina Talbert, Assistant Beauty Editor

Assistant Beauty Editor Sabrina Talbert with the fragrances fellow Who What Wear Beauty Editors selected for her

(Image credit: Courtesy of Sabrina Talbert; Nordstom; Noyz; Unifrom; Sephora)
Maya Thomas
Associate Beauty Editor

Maya Thomas is an Associate Beauty Editor at Who What Wear. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.