I'm A Gen Z Fashion Editor, and These 31 Black Friday Deals Are My Priority
Over the years I've learned to think smarter (and harder) about shopping during Black Friday. I remember digging through sale bins at Forever21 at 1 AM after Thanksgiving, and to be honest, while it gave me a rush, I never ended up getting much wear out of the "deals" I was so ecstatic about. Now, I take a more strategic approach. I take note of all the proposed discounts, go through my already existing shopping wishlist, and of course, take recommendations from my fellow editors. And since studying the proposed sales isn't your job like it is mine, you can sit back and use my research to help upgrade your shopping experience today. To ensure this, I went through the best sales of the season to bring the 30 buys you don't want to miss out on. They're fashion editor (and Gen Z) approved, so I promise there is nothing but cool and standout picks ahead.
Keep scrolling to find something you'll actually end up wearing. Here's to full carts and full hearts. Happy shopping!
  
enjoy 25% off sitewide plus a free eight-piece gift with purchase for any order of $60+ with the code TREAT.  
Sometimes, viral products prove to be not worth the hype but this product deserves all the praise. It'll keep your lips hydrated and happy even through harsh winter days.
  
From November 25 to 27, enjoy 20% off, plus get a free full-size Dew Point Moisturizing Gel-Cream ($15). Use the code TGIBF20. 
The wait is over—Versed has finally brought back their widely loved hairband. Wear it to prep your skin or as a fashion statement.
After interning at Who What Wear in 2019, Yusra Siddiqui found her way to the team after graduating with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, Nylon, and Allure. When she's on the job, she's perusing runway shows, analyzing the latest social media trends, and diving deep into all things Gen Z-related.
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