27 H&M, Gap and M&S Autumn Pieces I Rate

In case you don't have time to check all your favourite shopping sites on a regular basis, don't worry—I'm here to do that for you. It's my job to keep my finger on the fashion pulse, and part of that is maintaining an all-seeing eye over the new-in sections of every brand, from the big to the boutique, to ensure you don't miss a beat. And this week, as I was doing my research, I couldn't help but be impressed by the fresh pieces on three websites: Gap, H&M and Marks and Spencer.


(Image credit: @basicstouch)

Aïda Badji Sané wears a coat from H&M. 

While the high-street has generally been in autumn mode since September, it would appear these three brands have been saving some of their best cold-weather pieces until now, which is handy, seeing as the temperatures plummeted this week.

It goes without saying that each of these brands has very different aesthetics, but that's what makes them a joy to shop. After all, you don't want to see the same pieces everywhere you go. True to its current form, H&M has mastered the art of minimalist dressing with its array of incredible knits and weighty tailoring. M&S has channelled its efforts into creating some of the best affordable dresses of the season (with equally stylish boots to match). As for Gap? I can always count on the brand to deliver the best basics in my wardrobe, but this collection also boasts bona fide fashion pieces that deserve their moment in the spotlight, too. That moment comes now.

Scroll on to see my edit of the best autumn buys from Gap, M&S and H&M




Next Up: If You're Looking for a New Winter Coat, These Are the Best Brands

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.