27 H&M, Gap and M&S Autumn Pieces I Rate

Maxine Eggenberger's avatar
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In case you don't have time to check all your favourite shopping sites on a regular basis, don't worry—I'm here to do that for you. It's my job to keep my finger on the fashion pulse, and part of that is maintaining an all-seeing eye over the new-in sections of every brand, from the big to the boutique, to ensure you don't miss a beat. And this week, as I was doing my research, I couldn't help but be impressed by the fresh pieces on three websites: Gap, H&M and Marks and Spencer.

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(Image credit: @basicstouch)

Aïda Badji Sané wears a coat from H&M. 

While the high-street has generally been in autumn mode since September, it would appear these three brands have been saving some of their best cold-weather pieces until now, which is handy, seeing as the temperatures plummeted this week.

It goes without saying that each of these brands has very different aesthetics, but that's what makes them a joy to shop. After all, you don't want to see the same pieces everywhere you go. True to its current form, H&M has mastered the art of minimalist dressing with its array of incredible knits and weighty tailoring. M&S has channelled its efforts into creating some of the best affordable dresses of the season (with equally stylish boots to match). As for Gap? I can always count on the brand to deliver the best basics in my wardrobe, but this collection also boasts bona fide fashion pieces that deserve their moment in the spotlight, too. That moment comes now.

Scroll on to see my edit of the best autumn buys from Gap, M&S and H&M

MARKS AND SPENCER

H&M

GAP

Next Up: If You're Looking for a New Winter Coat, These Are the Best Brands

Maxine Eggenberger
Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.

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