The 2019 It Bag Every Celebrity Is Already Carrying

Last night, celebrities, influencers, and fashion's elite attended the Fendi Baguette party during New York Fashion Week. The party was hosted by Silvia Venturini Fendi and Serge Brunschwig, and the brand made sure that this evening was all about the Baguette. The event included rooms dripping (literally) with the bag of honor and celebrities, including Olivia Palermo and Emma Roberts, showing off the latest spring version of the It bag everywhere you turned.

From the moment Silvia Venturini Fendi launched the classic Fendi Baguette bag back in 1997, it became one of the most coveted designer bags on the market. “I was asked, among other things, to come up with a particularly easy and functional handbag. In a certain sense, it had to be technological and minimal, just like the times. My response (fortunately I am indomitably disobedient) was the Baguette,” says Silvia Venturini Fendi. Fast-forward to 2019, and that's still the case as proven by the ongoing list of celebrities we see wearing the handbag on heavy rotation.

This spring 2019 version is truly giving the Baguette new life as Fendi is introducing the style in a variety of fresh shapes and sizes, each of which celebrities are already taking quite a liking to. Ahead, discover all the celebrities already carrying the Fendi Baguette bag and get an inside look at the event where they debuted them.

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(Image credit: Courtesy of BFA)

Who: Olivia Palermo 

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(Image credit: Courtesy of BFA)

Who: Emma Roberts

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(Image credit: Courtesy of BFA)

Who: Amanda Seyfried

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(Image credit: Courtesy of BFA)

Who: Emma Roberts and Amanda Seyfried

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(Image credit: Courtesy of BFA)

Who: Jasmine Sanders

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(Image credit: Courtesy of BFA)

Who: Caroline Daur

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(Image credit: Courtesy of BFA)

Who: Olivia Perez

Next up, check out the latest street style shots from NYFW.

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.