Step Aside, Blue Jeans—Chic People Are Also Wearing This Summer 2026 Denim Trend
The well-dressed crowd is here for this look.
Okay, before we get too far into this, let's acknowledge that blue jeans obviously never go out of style. We all live in them, and they're perpetually chic. That said, as one of my colleagues recently pointed out, cool fashion people are also wearing colorful denim trends to look relevant in summer 2026. My favorite of the bunch and one I'm seeing more and more on the best dressed people I follow? Pink jeans.
A nod to '80s fashion, Chloé showcased pastel-pink jeans in its S/S 26 collection, proving the directional look is forward and fresh for the season. Since then, I've spotted even more denim-label favorites incorporating the trend into their drops.
Sometimes, classic light-blue jeans skew toward the casual side, but the beauty of this trend is that it's easy to dress up or down. Alexa Chung, for example, recently wore her pink jeans with the full Chloé look complete with a sleek collarless blazer, a sash, and viral jelly heels. I also saved an outfit idea from Marilyn NK, who was wearing her wide-leg pink DL 1961 jeans with a simple black blouse. Below, you'll find these looks and my favorite pairs of pink jeans to shop now if you want to test out something new this summer.
How to Style Pink Jeans
Alexa Chung wore the iconic Chloé runway look featuring beautiful pink jeans.
Pink jeans are actually easy to style because you don't need much to make that forward statement. This ensemble with the simple black blouse and accessories is beyond chic.
Shop Pink Jeans

Bobby Schuessler is a fashion editor with over 15 years of editorial experience covering shopping, style, and beauty. He's spent over a decade at Who What Wear, currently leading the shopping team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives, with brands including Gucci, Nordstrom, Sunglass Hut, Cartier, and Old Navy. He also appears on camera in video and shopping livestream franchises, and is the star of Who What Wear's scripted show, Retail Therapy.