Fashion People Are Fawning Over This Buttery Color Trend for Summer
Jacquemus approved.
When you think of a wearable color, yellow certainly isn't what comes to mind. Butter yellow, however, is shaping up to be a top color trend, and it's one you'll find ease in styling. Its leveled saturation allows it to act as a neutral shade that pairs easily with the rest of your wardrobe. It's subtle but offers just the right amount of interest in an outfit. This is exactly what you want to be wearing this summer.
Many designers return to the pale color season after season, and it's had an uptick in the past, but you're about to see the shade everywhere. On Lacoste's spring runway, it was the focal point of the structured jackets and coats, as modeled by Alex Consani. At Jacquemus, pale-yellow dresses were contrasted against dark hues like chocolate brown. Chloé used the color throughout its S/S 25 collection in lace-trim dresses and utilitarian-inspired outerwear.
If you're not convinced about the color yet, see the runway looks below as well as some Instagram inspiration and shopping picks.
On the Runway
On Instagram
Shop the Color Trend
This story was originally published at an earlier date and has since been updated.
After interning at Who What Wear in 2019, Yusra Siddiqui found her way to the team after graduating with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, Nylon, and Allure. When she's on the job, she's perusing runway shows, analyzing the latest social media trends, and diving deep into all things Gen Z-related.
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