I've Watched Over 200 "Back to School" TikTok Vids—12 Pieces Gen Z And Alpha Are Wearing Right Now
Ever wondered what Gen Z and Alpha are buying in September 2026? Scroll to see below.
While for working women, the first week of September may signify the beginning of autumn and the official end of summer, for some, it means one thing: back-to-school. Now, as a seasoned fashion editor, it's been a fair few years since I stepped inside the hallowed halls of secondary school (and only slightly fewer since university) but, after all these years, this time of year still feels like a reset of sorts.
Whether I'm finally getting started on some of my New Year's resolutions (oops) or simply rejigging my capsule wardrobe in line with new season style, it's been my go-to time for a refresh for some time. And, with my social media feeds currently full of ‘September arc lock-ins’ (term up +5000% on Google Trends) and ‘back to school hauls’ videos, it's clear I’m not the only one shopping for the women they want to be.
Having watched over 200 of the most popular back-to-school videos currently trending, I decided to dive into the numbers with one goal in mind: to decipher exactly what aesthetics and, most importantly, which pieces fashionable Gen Zers and Alphas are shopping this season. And the answer will surprise you.
First things first: Y2K is back in a big way. Be it Brandy Melville's Pracilla foldover waistband trousers (searches up +200%), or Garage’s Snatch Booty StretchTerry Pants—better known as the “BBL pants” (up +70%), Gen Z and Alpha are embracing the eclectic, anything-goes aesthetic of the early noughts.
Oh, and they’re also hugely into anything preppy. Think heritage prints, classic silhouettes and a whole lot of ‘80s Americana (just with a slightly shorter hemline). With Trendalytics seeing major spikes in searches for argyle (+103), roll-neck sweaters (+158 %), and micro mini stretch skirts (+20%), it's clear that prep is back—and this time, with a distinctly Gen Z twist.
Below, I’ve rounded up the most sought after back-to-school pieces that Gen Z and Gen Alpha are shopping this September. But don't worry, there's a little something in there for everyone.
The 12 Pieces Gen Z and Alpha are Buying for Back to School in 2026:
The new gen are loving distressed midi skirts this season.
A best-selling style.
If you're buying a new backpack, ensure its this one.
This skirt was all over my social media feed.
You may have seen plenty of headlines to say leggings were out, but consumer behaviour suggests that the Align leggings have never been more popular.
Almost unsurprisingly, Boston Clogs are a favourite of the set once again.
High numbers. were shopping this Alo skirt to wear with the matching top.
If they're going to wear an Adidas trainer, its going to be a hybrid Mary Jane.
Not into Mary Janes or sneakerinas? Try swapping Sambas for a nostalgic Campus instead.
While no low rise jeans made the list, a fair few pairs of capri leggings like this did.
Amongst the older Gen Zers, there was an influx of tapered, flared trouser sales.
I have it on good authority that these trousers make your butt look great.
