If You Want to Look Chic This Summer, Wear This Bikini Color

published 13 February 2025

When it comes to summer swimwear, black bikinis have long been the default choice for looking effortlessly sleek. If you want to take your beachside style to the next level this season, then there's one color that's about to outshine classic black—navy blue. Rich, polished, and just as versatile, navy exudes a quiet luxury vibe that feels both timeless and ultra-modern. It's a swimwear trend that's understated yet undeniably chic.

What makes navy blue the superior choice? For one, it offers the same sophisticated effect as black but with a softer, more refined edge. While an all-black bikini is, of course, a swimwear staple, a navy-blue bikini has an inherent richness that screams luxury. Plus, it pairs seamlessly with crisp white cover-ups, gold jewelry, and neutral sandals, making it the ultimate base for an elevated beach or poolside look.

This season, brands are taking note, offering a wave of stunning navy-blue bikinis in sleek silhouettes and luxe fabrics. Whether it's a minimalistic triangle top, a sporty bandeau, or a sculptural one-shoulder style, there's no shortage of ways to make navy feel fresh and modern. Bonus: It looks expensive, even if you're shopping at an affordable price point. The deep blue instantly gives off a polished, put-together energy that makes your swimwear feel more elevated than the standard black bikini.

If you're aiming to look chicer than everyone else at the beach this summer, it's time to swap your go-to black bikini for a navy one.