Swim Season is Here! 35 Ref, J.Crew, and Zara Pieces That Will Sell Out First

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Reformation swimwear collection 2026
(Image credit: Reformation)
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Swim season is here! For those of us in colder climates coming out of what feels like the world's longest winter, the arrival of spring could not come soon enough. Consistently warm weather may be fickle, but one surefire sign that we've made it out of the woods is the sight of the first swimwear launches from across the internet. All over the map, retailers are rolling out their first swimwear designs of 2026, so prepare to feast your eyes.

I beelined to three sites first—Reformation, J.Crew, and Zara—and was not disappointed by what I found. Bright color-blocking, sleek studs, and even retro tankinis are just a few of the themes I'm seeing emerge. It's still early days, so only time will tell which swim trends inevitably become big, but one thing I can say wear near certainty is that the below 35 styles will be the first to sell out this season. Ahead, shop the buzziest new swimwear arrivals from Reformation, Zara, and J.Crew.

Reformation

J.Crew

Zara

Anna LaPlaca
Anna LaPlaca
Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over eight years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.