in Features
Junior Branded Content Editor
Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain
-
I Just Found the 4 Chicest Outerwear Trends, From Trench Coats to Faux Fur, for Under $350Cold-weather layers.
By Audry Hiaoui
-
We Tried The Viral Winter Coat Every New Yorker Owns—Here's Why It Lives Up the HypeFrom our closet, to yours.
By Ana Escalante
-
I'm a Creative Director—5 Sweater Trends I'm Buying in 2025 and 5 I'm SkippingCaroline Belhumeur knows best.
By Nikki Chwatt
-
I Asked Our Editors How They Stay Warm During NYC Winters—Here's What They Told MeCold-weather clothing.
By Audry Hiaoui
-
Sorry, Navy, Black, and Brown—This Coat Color Trend Looks Way Richer Than All of You (Combined)Meet the winter hero item that instantly makes outfits look expensive.
By Eliza Huber
-
If You Need a New Winter Coat That Doesn't Look Frumpy, I Found 31 Chic OptionsWarm and chic.
By Kerane Marcellus
-
These Under-$80 H&M Items Are Giving Elevated Countryside ChicExpensive-looking finds ahead.
By Chichi Offor
-
People Always Compliment My Winter Outfits for Being Polished—These 7 Chic Items Are My SecretSimple pieces, big impact.
By Marina Avraam

