Shop Talk is a biweekly column dedicated to exploring the latest styles and trends to hit the internet. We'll sift through new arrivals to bring you the styles we’re loving, the trends gaining momentum, and the pieces you’ll want to see before they sell out.
Merlot and butter yellow have had a firm grip on my wardrobe for over a year. Once unfamiliar to my personal style, these colors have earned a permanent place in my closet. While they've become my new "neutrals," I'm increasingly intrigued by spring's leading color trends. The new guard includes blush pink (more of a seasonal classic than a passing trend), royal purple or eggplant, apple green, cognac, and every shade of blue imaginable. The colors that feel especially fresh this spring are the purples and greens I've spotted everywhere from the Prada runway to the Lower East Side. As if I needed further confirmation, these hues have also landed on the new arrivals pages of Shopbop, Levi's, Nordstrom, Ssense, and more. Discover my favorites in each color category below.
Pop of Purple
Only Hearts
Silk Charmeuse Mini Slip Dress
I style this over a pair of jeans with a kitten heel.
adidas
Italia 70s Shoes
A new trending sneaker style from Adidas.
express
Studio Stretch Twill Fold Over Strapless Tailored Top
For a subdued purple, try eggplant.
express
Editor Signature Stretch Super High Waisted Mini Skort
Here is the whole set.
Khaite
Audrey Clutch
A standout accessory.
Blush Pink
Dunst
Pink Collared Faux-Suede Jacket
Bomber jackets are back and better than ever.
adidas
Japan Shoes
Adidas is getting on board with the spring color trends too.
Levi's
Supersoft Crewneck Cardigan
It doesn't get more spring than this.
Quince
Lightweight Crepe A-Line Mini Skirt
So dainty.
Quince
Lightweight Cotton Cashmere V-Neck Sweater
Quince's cashmere is always a worthy investment.
Gap
Pointelle Shell Tank Top
Every basic I buy is pointelle.
Open Edit
Drawstring Satin Skirt
If miniskirts aren't your thing, this knee-length style is chic too.
Seychelles
Neon Moon Mary Jane Flat
These are en route to my apartment as we speak.
Cognac
ALIGNE
Mavis Reversible Check Jacket
This might be the cutest jacket I've seen this season.
Banana Republic
Ribbed Scoop-Neck Tank
Don't sleep on Banana Republic's basics.
Michael Kors
Hamilton Moderne Small Leather Satchel
A fantastic east-west shape that actually fits your daily belongings.
Steve Madden
Abott Taupe Suede
Normally, I'd gravitate toward this type of shoe in the fall, but I'm pleasantly surprised to see a brown suede in spring.
Banana Republic
Layered Ultra-Fine Cotton Maxi Skirt
The layering!
Soludos
Smoking Mule Espadrille
Mules are so back.
ALIGNE
Jane Suede Shirt
I want everything from Aligne's new collection.
Dolce Vita
Bodey Ballet Flats Saddle Stella
A new kind of mesh flat.
Apple Green
ALIGNE
Connie Round Neck Linen Top
I don't anticipate this top staying in stock for long.
ALIGNE
Linette Lace Trim Short
Lace trim is everywhere right now.
ALIGNE
Mia Linen Maxi Skirt
Go bold with your linen selections.
&Daughter
Green Sligo Shrunken V-Neck Sweater
Prada coded.
Bode
Green Italia Trousers
Such a great everyday pant.
Polo Ralph Lauren
Stripe Jacquard Poly Messenger Crossbody Large
J'adore the stripes.
Simon Miller
Riviera Thong Sandals
This shoe could instantly make any boring outfit cooler.
Blue Hues
Dunst
Blue Oversized Bd Checked Shirt
This top tucked into jeans with a belt and ballet flats = my spring uniform.
Banana Republic
Lightweight Cashmere Short-Sleeve Sweater Polo
Short-sleeved cashmere will be a must soon enough.
Natalie Gray Herder is a Senior Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.