Suddenly, Celebs and Fashion People Are Wearing Sneakers in This Trending Color

Though we’re slowly moving towards spring, there’s one major trend that fashion’s most attentive are bringing with them into the warmer months and beyond. Cropping up all around us, the style set favors jackets, knits, and trousers in rich chocolate-brown shades this season, but the latest item—and possibly my favorite—to receive the brown color treatment is the sneaker.

francescasaffari styles brown trainers

(Image credit: @francescasaffari)

Suddenly, everyone is swapping their vibrant red and yellow pairs for this supremely sophisticated neutral. Adding an elevated edge to a decidedly casual footwear option, the brown sneaker trend merges a refined color palette with the most comfortable shoe out there. Softer than black, yet just as striking, the deep hue has become a pillar of my wardrobe as of late. Styling so easily with the heavy knits I was wearing all winter, I’m certain this rich color trend will look even chicer with my spring capsule collection—think lightweight dresses and suede jackets.

Lucy Williams styles brown adidas trainers

(Image credit: @lucywilliams02)

I'm not the only one considering incorporating this trending tone into my footwear collection. Adidas has, in recent months, upped its offerings of the classy neutral—and they're going down a treat on the shopping side of things. Recently spotted on model Bella Hadid, Hadid styled her brown Adidas SL 72 sneakers with a matching leather jacket and dark wash jeans for a spring-ready look that's so 2024.

Bella Hadid styles brown Adidas Trainers

(Image credit: Getty Images)

Whilst Hadid was tempted by Adidas's trending pair, there are plenty of other worthy contenders on the market. Designer favorites such as Loewe and The Row have also produced compelling iterations, whilst more approachable brands like Reformation and Asics have, too dabbled with the shade. To shop the new-season season trend that's backed by a Hadid, read on to discover our edit of the best brown sneakers to buy now.


News Writer

Natalie Munro is Who What Wear UK’s news writer. Previously freelance commerce writer at British Vogue, Natalie’s experience spans journalistic and styling roles, which have seen her work on shoots for publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK and write for publications including British Vogue and Conde Nast Traveller. With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news and trends for Who What Wear UK, with a particular focus on celebrity style and emerging fashion trends.