Trust Me, The Brown Sneaker Trend Is The Most Relevant Of The Season

published 13 February 2024

Though we’re slowly moving towards spring, there’s one major trend that fashion’s most attentive are bringing with them into the warmer months and beyond. Cropping up all around us, the style set favors jackets, knits, and trousers in rich chocolate-brown shades this season, but the latest item—and possibly my favorite—to receive the brown color treatment is the sneaker.

Suddenly, everyone is swapping their vibrant red and yellow pairs for this supremely sophisticated neutral. Adding an elevated edge to a decidedly casual footwear option, the brown sneaker trend merges a refined color palette with the most comfortable shoe out there. Softer than black, yet just as striking, the deep hue has become a pillar of my wardrobe as of late. Styling so easily with the heavy knits I was wearing all winter, I’m certain this rich color trend will look even chicer with my spring capsule collection—think lightweight dresses and suede jackets.

Lucy Williams styles brown adidas trainers

I'm not the only one considering incorporating this trending tone into my footwear collection. Adidas has, in recent months, upped its offerings of the classy neutral—and they're going down a treat on the shopping side of things. Recently spotted on model Bella Hadid, Hadid styled her brown Adidas SL 72 sneakers with a matching leather jacket and dark wash jeans for a spring-ready look that's so 2024.

Bella Hadid styles brown Adidas Trainers

Whilst Hadid was tempted by Adidas's trending pair, there are plenty of other worthy contenders on the market. Designer favorites such as Loewe and The Row have also produced compelling iterations, whilst more approachable brands like Reformation and Asics have, too dabbled with the shade. To shop the new-season season trend that's backed by a Hadid, read on to discover our edit of the best brown sneakers to buy now.

SHOP THE BROWN SNEAKER TREND

Adidas SL 72

SL 72 Leather And Suede-Trimmed Mesh Sneakers

Already a favorite of Bella Hadid, these are bound to sell out very soon.

Salomon

XT-6 Mindful 2 Technical Low-Top Trainer

These quick-lace sneakers are a fashion fan's favorites.

Loewe

Flow Logo-Appliquéd Shell, Suede and Leather Sneakers

These also come in four other neutral shades.

The Row

Owen Runner Satin, Suede and Leather Sneakers

This rich, chocolaty shade is going to be everywhere in 2024.

Vejas

Veja X Reformation Venturi Sneakers

Style with a dark beige or warm brown knit for a chic tonal look.

adidas

Samba Leather Sneakers

Add a splash of color into your footwear collection.

New Balance

2002RX Gore-Tex

Wear with dark brown socks or style with a fresh white pair.

Asics

Gel-Sonoma 15-50 Trainers

Asics trainers are a fashion persons favourite this spring.

adidas

Originals Samba sneakers in dark olive and green

Brown and green are two earthy shades that always elevate when paired together.

Asics

GEL-Quantum Kinetic faux-leather and mesh trainers

Finally, a sneaker trend that can withstand the odd puddle .

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.