Polos! Satin Scarves! Cable-Knits! Preppy Style Is Back for Fall

Preppy style is again entering the fashion conversation. The aesthetic has been on the rise in recent seasons, and some specific moments point to its popularity for fall 2025. Rising Japanese brand Auralee has caught the eye of the fashion set for its fresh use of color and modern styling that reimagines how to wear pieces like cable-knits and polo tops in shades of pastel. Miu Miu showcased boat shoes on the runway in its spring 2024 collection—a style that has been so popular that the brand continues to produce the footwear in new iterations. Michael Rider debuted a preppy bourgeois collection for his debut at Celine styled with pieces like printed satin scarves, colorful knits, and layers of gold jewelry.
The through line? Looks that harken back to the ’80s yuppie, but with some contemporary twists. Though it has been bubbling up for several seasons now, we’re seeing that the aesthetic is gaining more and more traction as we head into fall. Ahead, shop the editor-approved shopping finds to tap into preppy fashion for fall 2025.
Take styling notes from Celine.
Finished with an emerald-green collar.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.