I’m A Shopping Editor, and These 30 Beauty & Fashion Items Are My Current Obsessions
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
As a shopping editor, I spend many hours each week scrolling through various retail hot spots looking for the best of the best products. This makes me particularly qualified to make a recommendation or two because my browsing eyes are always on the pulse of what's exciting in the retail space. Since it's officially gift-giving season, I thought it was the perfect time to highlight some of my current obsessions and favorite online finds.
From the Boy Smells perfume that has gotten me endless compliments to on-trend accessories to top off your favorite looks, there's a little bit of everything in this well-thought-out curation. There's even an actually tasty collagen recommendation too. Whether you're looking to treat yourself or someone else, keep scrolling to discover some fashion and beauty items I am thinking about nonstop.
Fashion
Beauty

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor who relocated from Brooklyn, New York, and joined Who What Wear's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with the latest movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.
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