Save the Date! Our Editors Are Going Live Shopping at H&M

Welcome to our live shopping segment streamed directly from the H&M showroom on London's Oxford Street, with editors Hannah Almassi and Megan Storey. Save this page ahead of our live stream launch on Wednesday, 28th May at 1 pm.

It's no surprise to hear that editors at Who What Wear UK love shopping! Everything we try on for ourselves eventually makes it way into the stories and social content across all of our channels and we're really fussy about what we recommend to you, our dear readers. So what better way to bring you into our picky fashion editor minds than literally take you shopping with us? This week, on Wednesday 28th May at 1pm, we're going live from H&M's showroom on London's Oxford Street to bring you the very best pieces from the latest summer 2025 drop.

Once live, through the video above, you can join Hannah Amassi, editor in chief and Megan Storey, Social Editor, as they try on their favourite buys from the new-in page, as well as share all their tips and tricks when it comes to styling up each piece and looking chic in the summer.

Like what you see? You can click items directly through the shoppable video above as we go or, if you're watching this after the event, browse the full edit below. For now, just bookmark this page and save the date! See you on Wednesday...

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.