I'm an NYC-Based Shopping Editor, and I Always Shop My Favorite Emerging Brands at This One Cool Retailer—See My Picks

Lotta Lavanti wearing a striped button down over a bikini top and shorts holding a white bag.
(Image credit: @lottaliinalove)
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in Buying Guides

I spend a lot of time down rabbit holes of up-and-coming brands—and I have no shortage of saves (or open tabs on my computer at any given time). But when I want a more curated scroll to get inspired by new brands alongside ones I know and love, there's one multi-brand retailer I always come back to.

I honestly can't believe how many of my favorites it carries: Avavav, Baserange, Belle, Cou Cou, Courrèges, Dilara Finikoglu, Flore Flore, Gimaguas, MargeSherwood, MNZ, Miaou, Paloma Wool, St. Agni, The Row, Vivienne Westwood—it's genuinely is too many to name. Whether you're looking for everyday staples from Skims, luxury purchases from Saint Laurent, forever pieces from Khaite, or niche designers like Colleen Allen, Ssense's curation is impeccable.

So if your taste is chic or unconventional, there's something here for everyone—from household names you're already obsessed with to hidden gems that'll make you excited about fashion again.

Here's what I'm shopping right now.

Audry Hiaoui
Associate Shopping Editor
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