My Stylish Mom Has Never Bought Clothing or Beauty on Amazon Before—I Told Her to Try These Items From Prime Day

It's finally here! Yes, I'm, of course, referring to one of the biggest shopping events of the year—Amazon Prime Day. This season's event is actually lasting for four days, which is a first! Prime members can now score majorly on coveted items from July 8 through July 11.

My mom messaged me because she's never really explored fashion and beauty on Amazon (she primarily shops the site for household needs) and wanted my thoughts on the best fashion and beauty Amazon Prime picks she could consider. Naturally, I sent her a list of the standouts, including similar trend-forward pieces like those featured above.

Keep scrolling for a quick list of the fashion and beauty items I first sent to my mom on Amazon Prime Day 2025. Then, proceed for a full fashion and beauty edit.

My Fashion Editor-Approved Amazon Prime Day List

The Best Amazon Prime Day 2025 Fashion and Beauty Deals

Best Deals on Tops and Knits

Best Deals on Jeans/Pants/Shorts/Sets

Best Deals on Dresses

Best Deals on intimates

Best Deals on Shoes and Accessories

Best Beauty Deals

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Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.