The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Winter
Throughout most of the year, I aim for a refined, streamlined wardrobe, but winter has a way of unravelling those intentions. When the temperature drops, practicality takes over and bundling up becomes the top priority. Still a magpie for all things beautiful, my attraction is pointed towards chunky knits of the chicest—and cosiest—varieties, and recently, I've only had eyes for Fair Isle cardigans.
There’s something irresistibly nostalgic about a chunky Fair Isle cardigan. It’s a little gawky, a little old-school and always best when it looks well-loved. With its intricate patterns and cosy, homespun appeal, it feels wholesome—like a warm coffee on a frosty morning. Equally chic when worn layered over dresses or paired with jeans and boots, this traditional knit feels comfortable and wearable and is a great antidote to winter's hash bite.
The Fair Isle weaving technique emerged in the small Scottish island of the same name, but the pattern has reached international appeal. Fast forward to today, and the Fair Isle is really peaking in popularity. Recently seen on screen by Joanne in Netflix's rom com show Nobody Wants This, the character styled a beige and brown Fair Isle knit from Ralph Lauren that quickly sold out after airing. Beyond pop culture moments, the resurgence of Fair Isle cardigans feels timely. Amidst fast fashion’s dominance, there’s something grounding about wearing a piece steeped in history.
Whilst I'll always have a soft spot for a classic Fair Isle jumper, there's something about the cardigan trend that feels particularly appealing. Tapping into our collective preference for cardigans over jumpers right now, Fair Isle cardigans also feel fresher and a little less like the styles that might dominate your grandpa's wardrobe.
As the days grow colder, I’m leaning into the magic of Fair Isle. Read on to discover our edit of the best styles.
SHOP OUR EDIT OF THE BEST FAIR ISLE CARDIGANS:
This would be so easy to slip in a capsule wardrobe.
This cropped cardigan is perfect for styling with high-waisted trousers.

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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