There aren't many things you can hold in your hand that carry as much memory or meaning as jewellery. Clothes can tell a story, but jewellery does even more. It lives on you, it travels with you and it becomes a marker of so many things. Cartier's iconic LOVE bracelet is the perfect example of a piece of jewellery that holds true meaning for its wearers, transcending trends and time as a true icon. Jewellery can be far more than an adornment, becoming part of a personal archive.
That's exactly why the LOVE collection has always resonated so strongly. First created in New York in 1969, the original oval bracelet with its visible screw motifs didn't just rewrite what a piece of fine jewellery could look like, it became a symbol of commitment, of choosing to hold onto love in all its complexities. Designed to be secured around the wrist with a miniature screwdriver, the bracelet's unique locking mechanism makes the act of fastening it a private ritual between two people, reinforcing its status as the ultimate emblem of enduring connection.
Cartier has always been bold in this way, creating not just objects, but ideas. It's why the LOVE bracelet has stood the test of time, evolving in golds and diamonds, in different thickness, across rings, earrings and pendants. And now, for the first time in 56 years, Cartier has reimagined it once more.
The new LOVE Unlimited bracelet takes everything that makes the original iconic—those screws, that soft oval silhouette—and translates it into something supple and flexible. It wraps around the wrist like a ribbon, with an invisible clasp system that feels as much an innovation as it does an extension of the original story. It can be worn solo, attached to another or multiplied infinitely, creating a chain of connections that feels both intimate and directional. LOVE Unlimited brings the LOVE bracelet into a new era, one that feels lighter and freer, but still tied to that core idea of permanence.
What's most striking about the new iteration is how naturally it integrates into the wider LOVE family. It stacks seamlessly with the small, medium and diamond-paved classics, and holds its own alongside other Cartier icons, such as the Trinity. That's the beauty of the LOVE collection; it's never static and evolves with the wearer. When styled together, each piece subtly transforms an outfit without overpowering it, because jewellery of this calibre doesn't need to command attention to make an impact. Instead, it works quietly yet powerfully, elevating a trench coat, a slip dress or a simple knit into something instantly more considered. Each design is a reflection of refined taste, an unmistakable signature of Cartier elegance.
Below, you'll find five looks styled with Cartier's LOVE Collection—both the classics and the new LOVE Unlimited—showcased with ensembles ideal for every occasion. Each shows why these designs symbolise impeccable taste.
Each design is a reflection of refined taste, an unmistakable signature of Cartier elegance.
Style Notes: Layering is at the heart of this look. The supple yellow and white-gold LOVE Unlimited bracelets sit intertwined, their flexible form creating movement against the wrist, whilst the smaller LOVE bracelets in white and rose gold bring a sense of proportion and structure. The matching LOVE Unlimited rings along with slim yellow-gold LOVE ring feels like a nod to tradition within an otherwise modern composition. Styled with a classic brown trench coat, the jewellery is what draws the eye here. It proves how easily these creations can work in daytime settings, but can be also be reimagined against sharp tailoring, or even minimalist eveningwear.
The bracelet became a symbol of commitment, of choosing to hold onto love in all its complexities.
Style Notes: This look feels incredibly pared-back yet quietly powerful. The white-gold LOVE Unlimited bracelet and ring take centre stage here, the LOVE Unlimited bracelet's flexibility contrasting with the precision of the medium LOVE bracelet. The pavé diamond hoops add radiance without slipping into excess, subtly catching the light. With a white cashmere coat layered over grey tailored trousers, the jewellery amplifies the quiet-luxury codes already present in the outfit. But these creations can be styled in a different context, too: with denim and a simple tee, where the diamonds would become the focal point, or with an evening gown, where their understatement would say just as much.
LOVE Unlimited brings the LOVE bracelet into a new era, one that feels lighter and freer, but still tied to that core idea of permanence.
Style Notes: This is a very layered autumnal look. The mix of bracelets across white, yellow and rose gold—some plain, others punctuated with diamonds—creates an interplay of light and texture that feels incredibly modern. The Trinity pendant sits beautifully at the collar, showcasing another Cartier signature without detracting from the LOVE stack. What's so stunning about this styling is how it proves you can wear multiple generations of LOVE—both Classic and Unlimited—without losing cohesion. Worn here with layered knitwear, shirting and tailoring, the effect is striking, but you can also imagine these stacks against bare wrists in summer, carrying the same sense elegance.
Style Notes: Here, the rose-gold story takes centre stage, and it feels undeniably romantic. The torque necklace, set with 10 diamonds, frames the neckline with precision, whilst the matching hoops punctuate the look with light at the jawline. The supple LOVE Unlimited bracelet echos this softness with fluid ease and the LOVE Unlimited ring creates a cohesive look. Styled with a silk-and-lace slip dress, the jewellery feels natural in an evening context, but it doesn't need a gown to prove its worth. These designs would look just as chic with a white shirt or knitwear layered under a blazer, adding soft glamour without demanding an occasion.
Style Notes: A restrained but impactful close to the series. Three Unlimited bracelets, each in a different shade of gold, wrap the wrist, showing exactly how the supple design lends itself to stacking without adding bulk. The yellow-gold hoop earrings tie in with the warmth of the bracelet stack, creating cohesion without overcomplicating the look. Styled with a cream silk turtleneck, leather skirt and gloves, the overall mood feels like a subtle nod to '90s minimalism: sleek and pared-back but confident. It shows most here that even in such a trend-led outfit, the jewellery still feels timeless, proving its ability to transcend eras and aesthetics alike.
Cartier's LOVE Collection has always been about more than gold or diamonds—it's about connection, memory and meaning. The new LOVE Unlimited bracelets extend that story into the present day, showing that even icons can evolve. Having seen them styled, we've come to realise that their strength lies in how easily they adapt: to different outfits, different contexts and different lives. They're beautiful jewellery creations designed to be carried with you that mark time and say something without words. And that, truly, is the definition of impeccable taste.
Shop the Cartier LOVE collection here.
Model: Karisha at Elite
Photographer: Sam Copeland
Stylist: Sam Ranger
Hair Stylist: Kei Vrettakos at Agency of Substance
Makeup Artist: Lydia Ward-Smith
Manicurist: Charley Avenell
Prop Stylist: Nicholas Rogers
Production: Town
Lighting Assistant: Lucy Rooney
Digital Technician: Emre Cakir
Styling Assistant: Chrissi Smith
