Not Nike or Adidas—Fashion People Are Turning to an Under-the-Radar Trainer Brand You Might Not Have Heard of Yet
Bella Hadid just swapped her fashion week footwear for the chicest under-the-radar trainers.
September is a busy time of year for almost all of us, as summer holidays begin to feel like distant memories and the daily grind of work, school and commitments finds its rhythm. For one of the world's most in-demand models, though, September is a whirlwind like no other. As summer bleeds into Fashion Month, Bella Hadid is suddenly sweeping between cities for a flurry of fashion-week-adjacent events. Naturally, staying comfortable whilst navigating the chaos is of the utmost importance, which is why I wasn't surprised to see Bella swap her usual slingbacks and loafers for a comfortable pair of trainers. What did surprise me, however, was that she skipped the ubiquitous Nikes and Adidas in favour of an under-the-radar pair from a brand I'm sure many people won't have heard of yet.
Sidestepping the big names, Bella stepped out in a pair of dark chocolate-brown and black trainers from Vivaia. Wearing the Square-Toe Jogger Sneakerinas (£147), she styled them with knee-grazing black socks, an LBD, a single-breasted jacket and a baseball cap for a chic, off-duty look.
For a relatively new label competing with behemoths like Nike and Adidas, Vivaia's adoption by Bella—alongside celebrities including Kelly Rutherford and Anne Hathaway—is particularly notable. Whilst the established sportswear giants tend to give their trainers a distinctly sporty edge, many of Vivaia's pairs blur the line between trainers and ballet flats, with delicate silhouettes, subtle satin finishes and, in some styles, ribbons in place of traditional laces.
Essentially, they're a comfortable alternative to ballet flats that feel more polished than your average trainer. If you're tempted, read on to shop the exact trainers Bella was spotted in, as well as discover my edit of the best Vivaia trainers to shop now.
Shop Bella's Trainers:
Shop the trainers that Bella loves.
Shop Vivaia Trainers:
The contrast design gives these such an elevated edge.
The cow print trend isn't showing any signs of slowing down.
Every great wardrobe starts with a simple pair of black shoes.
These elegant ballet-inspired shoes are one of the prettiest takes on trainers I've come across.
Wear these with denim for an elevated take on jeans and trainers.
Add a pop of colour to your autumn rotation.
These also come in half sizes, so you can find your perfect fit.
Whilst I love these in the cream, they also come in brown, khaki and blue.
