Not Paris, Not NYC—Tokyo's Best Celebrity Outfits Are Setting the New Style Agenda
Tokyo has quietly become the backdrop for some of the most directional celebrity outfits lately.
There’s something about Tokyo style that seems to unlock a different side of every celebrity who ends up over there. Maybe it’s the city’s fearless approach to fashion or the way getting dressed there feels a little less predictable. Whatever it is, the outfits coming out of Tokyo lately have a distinct energy—one that feels more experimental than what we’re used to seeing in Paris or New York. It brings out a different side of every person who takes the trip in the best of ways.
Scrolling through a few off-duty outfit IG posts that felt unusually directional, I stumbled upon this by accident. The geotag every time just so happened to be somewhere in Japan, usually Tokyo. The silhouettes were more dynamic, the layering more intentional, and the styling choices just slightly unexpected in a way that made them stick. It may be the incredible vintage and second-hand shopping that visitors of Tokyo tend to indulge in, or just the unique fashion scene, in general. But suddenly, Tokyo feels like the place where celebrity style is actually evolving. Let’s discuss some of the best looks to be found.
Dua Lipa
Dua Lipa never fails to put together an outfit that I want to copy and paste ASAP. Her outfit in Tokyo is such a vibe for a night out on the town that feels different than just showing skin; it’s polished and all dressed up.
Hailey Bieber
Did someone say model off-duty? Hailey Bieber’s Tokyo look is just that, but 10 times better. It’s the kind of outfit that feels deceptively simple until you really look at it. Styling an Issey Miyake jacket during a trip to Japan is the way to do it.
Elsa Hosk
Elsa Hosk’s layered look comes together in a way that feels very Tokyo—soft, fluid, and just a little bit undone. The headscarf is the kind of styling detail that instantly transforms basics into something memorable.
Rosie Huntington-Whiteley
Rosie Huntington-Whiteley’s matching set moment proves that vacation style doesn’t have to feel predictable. The monochromatic palette keeps things streamlined, but the proportions make it feel relaxed.
Rosalía
If there’s anyone who leans fully into the Tokyo aesthetic, it’s Rosalía. The graphic tee, cargo skirt, and wild accessories are so on-brand for this city. It’s playful, a little chaotic, and completely intentional.
Anya Taylor-Joy
Anya Taylor-Joy’s outfit is all about balance. The decorative top feels intricate and eye-catching, while the dark-wash jeans ground the look in something familiar and wearable. It’s a reminder that you don’t always need a full statement outfit.

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.