I Gasped When I Saw H&M Studio's Collection—These 14 Pieces Will Sell Out by Tomorrow

H&M Studio Collection Winter 2024
(Image credit: Who What Wear UK)

Directional, fashion-forward and designed to be seen: H&M Studio's latest collection has arrived. As ever, the edit is ready to revitalise our wardrobes, one standout piece at a time. As a heavyweight of the high street, H&M consistently shows up when our wardrobes are in need of something new, and if you're looking for high-quality fabrics and striking designs that are destined to induce compliments and feature serious attention to detail, then look no further than the latest Studio collection.

H&M's Winter 24 Studio Collection is a refined edit covering wardrobe heroes with an elevated twist. Whilst the brand's regular pieces make for brilliant staples and tick off our classic buys, this new edit brings contemporary detailing and playful elements, pushing each piece firmly into the new season.

Simple shirts have been accentuated with metallic button details, classic black dresses have an ethereal feel with excess fabric draping, and silhouettes have been expanded to create dramatic shapes and impactful moments for a truly modern take. Alongside, staples like tailored trousers come in wool compositions, and even the humble belt has a striking yet understated buckle detail.

If previous drops are anything to go by, stock is set to move swiftly, so I've pulled together the standout pieces that are sure to sell out first. So if you're ready to inject a contemporary edge into your classics, keep scrolling to explore H&M's latest Studio collection.

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Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.