I Gasped When I Saw H&M Studio's Collection—These 24 Pieces Will Sell Out by Tomorrow
Directional, fashion-forward and designed to be seen: H&M Studio's autumn/winter 2024 collection has arrived. As ever, the edit is ready to revitalise our wardrobes, one standout piece at a time. As a heavyweight of the high street, H&M consistently shows up when our wardrobes are in need of something new, and if you're looking for high-quality fabrics and striking designs that are destined to induce compliments and feature serious attention to detail, then look no further than the latest Studio collection.
H&M's A/W 24 Studio Collection is a refined edit covering wardrobe heroes with an elevated twist. Whilst the brand's regular pieces make for brilliant staples and tick off our classic buys, this new edit brings contemporary detailing and playful elements, pushing each piece firmly into the new season. The classic trench coat has been revitalised with an asymmetric closure and bold collar, puffer coats and dresses have been splashed with animal prints and dotted patterns to bring a maximalist feel and tailoring features bold shoulders and sharp lapels. Waistlines are nipped in, fabrics refined and silhouettes oversized for a truly modern take on autumn's most-worn pieces. Alongside, there are evening offerings ready to set you up as best dressed at any upcoming event.
If previous drops are anything to go by, stock is set to move swiftly, so I've pulled together the standout pieces that are sure to sell out first. So if you're ready to inject a contemporary edge into your classics, keep scrolling to explore H&M's latest Studio collection.
SHOP THE H&M STUDIO AUTUMN/WINTER 2024 COLLECTION:
No matter the season, a great trench coat will be a trusted companion, and H&M Studio's style takes this classic even further. Note the asymmetric closure, bold high collar and oversized silhouette bringing a distinctly fashion-forward feel.
Tailoring is a key aspect of our wardrobes, and if you're ready for something truly special, this blazer is it. The deep khaki shade nods to autumn, whilst the wide shoulders and statement pocket details make for a real standout piece. The matching trousers are also high up on my wish list.
Shop the matching Tailored Wool Trousers (£140).
Knitwear is returning to our wardrobes in a big way as the weather shifts into cooler days. If you're looking for something more intriguing than a simple V-neck knit, look to this striking cardigan. The cream shade is endlessly wearable, whilst the button band extends around the neckline as the dropped shoulders and nipped waist set this cardi apart.
After a summer of light linens, leather is ready to take over as autumn and winter arrive. Featuring a timeless A-line shape, this 100% leather skirt is undeniably wearable and sleek. The leather features a slight crackled effect to add contrasting texture, whilst the length and dark grey shade make it primed to be worn on repeat.
Leopard print has already taken autumn 2024 by storm, and H&M's Studio Collection offers an elevated take on the bold print. With soft shoulders, a high neckline and perfectly placed pleating, this top is ready to bring a refined yet playful edge to your day or night plans.
Anyone who knows H&M will be aware of its stellar tailoring offerings, and these wool trousers live up to the hype. The straight-leg silhouette is eternally chic, with a slightly dropped crotch and considered pleat details making for a very cool approach to smart tailoring.
Boot season has returned, and H&M Studio goes above and beyond with these striking over-the-knee boots. The smooth leather has slouchy appeal, whilst the bold curved heel and pointed toe add a high-designer feel.
The collection looks to create pieces that bring a polished feel to everyday dressing, and this jacket does exactly that. The tactile wool-blend fabric offers a contrasting texture that can be seamlessly paired with the matching skirt or simply worn with jeans or tailored trousers. The upward-pressed collar and seam detailing add to the tapered silhouette.
Creating head-turning eveningwear that still feels highly elevated is a big feat, but one that H&M Studio has down to an art. The high neckline and long sleeves of this dress add a demure feel whilst the back exposes a statement open-back cutout.
Whether simply peeking out from underneath trousers or fully exposed with an ankle-skimming dress, these heels are ready to make an impact. The smooth leather in a crisp white shade brings a fresh edge to any look, whilst the pointed-toe and curved heel offer a fashion-forward edge.
Biker jackets have long been a wardrobe hero, and this is one you're sure to treasure for years to come. The boxy fit with padded shoulders creates a strong silhouette, whilst the panelled leather fabric and curved back hem bring an authentic feel to the jacket.
Layering is key as we move from autumn into winter, and this knitted top brings a put-together feel to classic knitwear. Featuring a fitted silhouette, the multi-button front and sharp collar are seriously chic, whilst the silk and wool fabric mix adds to the luxurious composition.
Wide-leg jeans continue to be a fashion-person favourite, and this pair takes excellent denim to a whole new level. The style features a mix of washes, with black denim on the front and dark grey on the back, letting your jeans be a focal point in any outfit.
If you're yet to add a black blazer to your wardrobe, take this as a sign. H&M Studio's design features an oversized fit with bold shoulder pads for a dramatic silhouette, press-stud closures at the front and a hidden inner pocket.
When it comes to dressing up, I'm always on the hunt for a great minidress, and this one will become my go-to. The LBD has been revitalised for 2024 for a crêpe satin composition that allows the neckline to be sheer, showing off a sweetheart cut and raw-hem finish.
Cosy and striking is a difficult combination to master, but this coat does it easily. Bundle up on the coldest days with this playful leopard-print puffer coat. Wear loose or cinch the waist with the detachable tie-belt.
Primed for the cooler days comes the High-Collar Wool Jumper. Made from 100% wool, this jumper is in dark grey and light greige, with intricate seam knitwork and a relaxed edge thanks to the dropped shoulders and boxy silhouette.
As soon as autumn hit, I turned straight to my trusted leather trousers, and if you're ready to follow suit, I'd recommend this pair. The supple leather is crafted in a biker-style aesthetic with leather panelling and zip details on the ankle.
If you're looking to turn heads, this set will definitely do the trick. The skirt features a refined ankle-length silhouette with subtle pleats to add to the draped effect. Pair with the matching top for maximum impact, or add a simple black cami to let the skirt shine.
Shop the matching Shoulder-Pad Sequinned T-Shirt (£90).
This sleek white bag is ready to be your new companion from day to night. The two internal compartments have a smaller pocket to keep essentials close to hand, whilst the detachable strap allows this bag to be worn crossbody or carried as a clutch.
A great white button-down features in our outfit builds throughout the year, and this version ups the ante with tuxedo detailing. On the sides, you'll find buttons to adjust the fit and create a pleated effect, though I'm most fond of the bold fold-up cuffs.
Bringing a touch of vibrancy to grey autumn days, this bold polka-dot dress is ready to be shown off. The handkerchief cut creates fluid movement to the hem, with layered ties to be draped or worn down for an added touch of drama.
H&M Studio has reconsidered the simple denim shirt with a striking hourglass fit and glittery thread that brings a subtle shimmer. I'm a big fan of the double-denim look, and the matching jeans are also calling my name.
Shop the matching Glittery Wide-Leg Jeans (£90).
What's better than one great coat? Two, of course. This reversible shearling jacket offers two ways to wear. One is a cosy, fluffy shearling look with thin leather belt detailing that feels so high-end. The other offers smooth leather with a soft shearling collar and hems, ready to be swapped from one to the other as you move from day to night.
I'm always excited to see H&M Studio's accessories, as they're consistently refined and premium, not to mention considerably useful. Ready yourself for the cooler months with these leather gloves in a deep-grey shade.
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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