The 10 Best New H&M Shoes That'll Sell Out by February 1

published 13 January 2025

A model wearing a trench coat and patent leather point-toe slingback flats.

A new year calls for new shoes, replacing all those scuffed, scraped, and scratched heels, boots, and flats that you held on to for far too much of 2024 already. If your holidays looked anything like mine though, big investments in footwear aren't exactly in the cards right now. (Buying gifts, going out to dinner, and travel costs really add up.) Fortunately for us, I stumbled upon a gold mine today. That is, H&M's new-in shoe selection, which houses everything from patent-leather peep-toes to boat-ready moccasins. There are also satin ballet flats, classic ankle boots, slingbacks, and so much more. The best part? They're all under $100 and somehow still in stock (for now).

Any regular H&M shopper knows just how quickly the brand's chic new arrivals sell out, so if you know what's good for you, you won't dillydally when it comes to shopping the forthcoming shoe options. Instead, you'll get right to work securing the pairs that appeal to you, which I'm 99% sure will be all of them. Scroll down to get started on your 2025 footwear refresh. (If you scroll down far enough, there are even some fresh apparel and accessory finds to consider too.)

Top 10 new shoe arrivals from H&M:

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Patent Slingbacks

These also come in black, but the burgundy feels so relevant and unique in 2025.

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Pointed-Toe Leather Pumps

The rear cutout gives these kitten-heel pumps a boost in value.

H&M

Deck Shoes

Didn't you hear? Boat shoes are so back.

H&M

Pointed T-Strap Pumps

I know French girls will fall in love with these T-strap heels.

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Square-Toe Heeled Sandals

Peep-toes are one of fashion's most exciting shoe trends for 2025.

H&M

Heeled Ankle Boots

I'm so here for an expensive-looking pair of ankle boots that only cost $50. Wrap them up!

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Chisel-Toe Slingback Pumps

That heel shape! It's perfect.

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Ballet Flats

No more boring ballet flats.

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Napped Loafers

Increasing the number of chocolate suede pieces in your closet is the easiest way to appear richer.

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Pointed Slingbacks

The shrunken heel will make these far more comfortable to walk in than your standard high-heel slingbacks.

More H&M new arrivals to shop:

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Wool-Blend Cardigan

This thick, heavy cardigan will have people stopping you on the sidewalk to find out where you bought it.

H&M

Straight High Jeans

Slimmer denim is on its way back into style.

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Chunky Dome Earrings

These will turn any white tee-and-jeans look into something special.

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Denim Utility Jacket

I especially appreciate the neckline on this denim jacket.

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Twist-Detail One-Shoulder Dress

This dress and these boots—wow.

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A-Line Trench Coat

You can never have too many trench coats—period.

H&M

Waisted Blazer

It's time to go tie shopping.

Shop the matching Flared Creased Trousers ($35).

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Handmade Wool-Blend Jacket

Handmade? Say less.

H&M

Rib-Knit Top

I'll be living in elevated loungewear from now until spring. Just add a big fur or long wool coat on top.

Shop the matching Flared Rib-Knit Pants ($40).

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Oval Sunglasses

Can you say chic?

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Denim Shirt

A Canadian tuxedo will always be cool.

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Napped Tie-Belt Jacket

Add a touch of suede for an even more elevated, Western look.

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Rib-Knit Collared Dress

It's always a bonus when your dress feels like pajamas.

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Oversized Canvas Jacket

The styling possibilities with a jacket like this are endless.

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Wrap Cardigan

I can't wait to roll up to Pilates in this wrap cardigan.

H&M

Fine-Knit Pants

I'll throw these knit pants on over my leggings because the set needs to be worn together.

H&M

Jacket With Collar

This jacket is beyond elegant.

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Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.