The Biggest Hair Colors of 2020, as Seen on Fashion Girls

Just about every film you've ever watched that has one of those gloriously satisfying makeover scenes involves a hair transformation. Tai in Clueless got her Kool-Aid–tinted locks washed out to reveal a head full of bouncy golden-brown curls. Laney Boggs in She's All That deepened her tones and changed up her hair part for a new look. You get the point. We all live for a hair makeover moment, and what better way to change up your look right now than with a new color?

Ahead, see our roundup of the most popular hair colors of 2020, as seen on your favorite fashion influencers. From a retro-inspired shade of blonde to a pop of something unexpected, you're bound to find something you like below. Once you've picked your palette, head over to shop these haircare essentials to take care of your newly dyed locks.


Frame your face with a warm, golden glow. Achieve the effect with light-yellow highlights and golden-brown lowlights.

Glowing Red

Fiery-red locks are an ideal color for anyone looking to shake things up. The hot hue is all kinds of fun.

Pop of Pink

The pink hair trend is alive and well and looks especially cool with summer's romantic details like eyelet and lace.

Retro Platinum

There are so many shades of blonde to choose from, but why not keep it classic and clean with an ultra-bright platinum version? The upkeep is admittedly tedious, but the result is consistently cool.

Creamy Blonde

In search of something natural that will give your face a subtle lift? Look no further than creamy blonde. Don't forget to tone!

Warm Highlights

Similar to honey, adding in warm highlights is a flattering and quick way to update your existing hue.


Go with cool, gray tones for a modern shade of ash.

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Up next: how hair gurus are coloring cool girls' hair right now.

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