The Best Fashion Influencers in Every Age Group

In the constantly growing landscape of fashion bloggers, it's an unfortunate fact that the younger crowd significantly outnumbers ladies of a certain age. It seems everywhere you look, it's nothing but beautiful 20-somethings showing off their style. There are certainly more of them, but that doesn't make them any more relevant or valuable than their more mature counterparts. Fashion is universal, after all.

The segment of bloggers in their 30s, 40s, 50s, and beyond may be small, but it's mighty. We aim to enlighten you, dear reader, about the ladies of all ages who are killing the fashion-blogging game at the moment—from the 25-year-old whippersnappers to the 65-year-olds who've been at it for a good while longer. Prepare to be majorly inspired by all the women showing off their unique (and, frankly, fun) looks. Keep scrolling to meet the best fashion bloggers of every age group.


Always Judging

Los Angeles–based blogger Courtney Trop was one of the first ladies to bring laid-back yet elevated California style to the front row of fashion week. We love her sensibility for giving the Cali-girl vibe a unique twist.

Margaret Zhang

Shine by Three's Margaret Zhang has a hefty résumé. She's a photographer, stylist, and, oh yeah, she's a law student too. Her penchant for layering is seriously impressive, and her fashion month outfits always impress.

Nerd About Town

Stephanie Yeboah started her personal style blog, Nerd About Town, out of frustration with the lack of plus-size clothing available. A self-proclaimed sci-fi and comic book nerd, Stephanie advocates body positivity and uses her platform to help others feel confident in how they look.

Callie Thorpe

Blogger, model, and writer Callie Thorpe started her self-titled blog in 2012 as a "diet diary" to chronicle her weight-loss journey. After realizing that being negative about herself wasn't going to change anything, she chose to share her love of fashion and style with a focus on plus-size fashion.


The Blonde Salad

The jet-setting blogger Chiara Ferragni has turned her passion into her own footwear line, along with major collaborations with fashion brands. Her success has landed her magazine covers and a spot on the Forbes 30 Under 30 list too.

The Haute Pursuit

Vancouver, Canada–based blogger Vanessa Hong manages not only her wildly successful blog, The Haute Pursuit, but also her accompanying fashion line, THP Shop, which is beloved by editors and street style stars alike. She's also a mainstay at every fashion week and a street style star in her own right—photographers love shooting her uniquely edgy, contemporary style.

Look de Pernille

Danish style star Pernille Teisbaek is a regular here on Who What Wear and for good reason: Her modern style is still somehow timeless, and she has mastered the ultimate coup d'état in fashion—she can style pretty much everything with ease.

Song of Style

Song of Style's Aimee Song has set herself apart as one of the most prolific style stars in the game. The L.A.-based trendsetter mixes casual pieces with designer duds in an easy and seriously inspiring way.

Kelly Augustine

With an extensive background in marketing, journalism, and public relations, Kelly Augustine uses her blog to advocate for diversity in the fashion and beauty industries. Born and raised in New York City, Kelly focuses on plus-sized fashion.


J'Adore Couture

Kim Mitchell started her blog, J'Adore Couture, while pursuing her master's degree in graphic design. The San Fransisco–based blogger currently works as an art director at the Banana Republic Factory and is a big champion of wearing what you want, regardless of your age.

Glam Up Your Lifestyle

The Germany-based mastermind behind the blog Glam Up Your Lifestyle proves you can stay on-trend and invest in cool pieces, regardless of your age.

Wardrobe Oxygen

After getting caught wearing the same suit for two work trips in a row, Wardrobe Oxygen's Alison Gary started her blog as a personal style diary to ensure she'd never repeat an outfit again. Today, the blog serves as a platform for Alison to show that fashion can be fun no matter your age, figure, or lifestyle.

Not Dressed as Lamb

Over-40 British blogger Catherine Summers has achieved great success with her blog, Not Dressed as Lamb, which she founded when she was 39 as a way to document how her style changed once she entered her 40s. Since then, she's won numerous blog awards and was even featured in The New York Times style section.

Fashion on the 4th Floor

Diane has been obsessed with fashion for as long as she can remember. The Fashion on the 4th Floor founder grew up a tomboy but became a model in her 20s. She has been involved in the fashion industry ever since, and her blog serves as a personal style diary with a focus on over-40 fashion.


The Middle Page

Blogger Cathy Williamson earned her blog, The Middle Page, legions of loyal fans when she documented her trying battle with breast cancer in 2013. Now that she's cancer-free, she uses the blog to document her incredibly chic, high-minded style, which proves that being in your 50s does not mean having an old-fashioned aesthetic.

That's Not My Age

You might accurately describe Alyson Walsh as the Alexa Chung of her generation: She prefers wearing a good pair of jeans and a T-shirt over anything too fussy. She writes that she started her blog, That's Not My Age, with one mission: "I've always strongly believed that you don't have to have youth to have style, and I wanted to share ideas and celebrate inspirational women (and men) of all ages."


Not Dead Yet

The title of Patti Gibbons's blog, Not Dead Yet, really says it all. She might be a woman in her 60s, but she's not dead yet—and she certainly doesn't dress as such. With a penchant for power prints and a commitment to wearing exactly what she feels like wearing, Gibbons has our stamp of approval (as well as that of outlets like The Huffington Post).

Lady of Style

The creative mind behind Lady of Style is another Germany-based blogger. She utilizes her platform to inspire more mature women to not allow their age to hold them back or determine their style. We like her approach to elevated basics and workwear.

Accidental Icon

Lyn Slater has earned herself plenty of accolades and press (including from us at Who What Wear) for her vivacious spirit and similarly poised sense of style. Her blog, Accidental Icon, is aptly titled: Slater had a successful career as a university professor before she embarked on her blog, which started as a fun hobby and launched her into the sartorial stratosphere.

This post was published at an earlier date and has been updated by Judith Jones.

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