10 Fashion Brands to Shop in Your 30s—Whether You Have $50 or $1000

In my 20s, my shopping habits were seriously erratic. I bought clothes without any careful thought as to whether or not the pieces I was purchasing would last, were well tailored, or could easily be worn with other pieces in my wardrobe. I shopped any time, any place (as long as it was within my minuscule budget), and I accumulated a mishmash of random clothes faster than you could refresh your Insta feed.

Now that I’m in my 30s, I have unquestionably matured in my sartorial shopping tendencies. Whether I have $50 to spend or $1000, I’m faithful to a handful of brands, and I’m more strategic in my choices, opting for high-quality, wear-forever pieces I can wear on rotation for work, to parties, and at the weekends. Take a peek below as I share the chicest fashion brands to shop in your 30s, no matter what your budget.

$50–$100: Mango

When I’m looking for a luxurious looking piece without the hefty price tag, I always turn to Spanish brand Mango. Their prices range from $20 and $200, and I find are particularly good for jewelry, accessories, shoes, and blouses.

$100–$200: Everlane

For upscale, elevated basics, look no further than the minimalist-chic brand Everlane. Their silk blouses, cashmere sweaters, and sleek leather shoes are guaranteed to last your a lifetime.

$200–$300: Frankie Shop

Thirty-something fashion girls flock to The Frankie Shop for its super on-trend pieces with a twist. Scoop up a chic pair of tailored trousers or an of-the-moment leather blouse. Bonus: You can often find some of their pieces priced at under $100.

$300–$400: Doen

Throughout my pregnancy, I swore by Dôen’s billowy, beautiful dresses and blouses—which always managed to make me feel pretty, no matter how exhausted I felt. Their bohemian, effortless, vintage-inspired pieces deserve a place in any 30-something’s off-duty wardrobe.

$400–$500: Nanushka

Fashion-girl favorite Nanushka never fails to delight the sartorial set with its beautiful high-quality leather and knitted separates. They’ll add a luxurious touch to every outfit.

$500-$600: Ganni

Colorful, fun, and effortlessly cool, you can always trust Ganni to add a playful yet chic touch to your outfits.

$600–$700: Tibi

Tibi is admired by the fashion pack for its modern take on laid-back feminine pieces. They’re the perfect wear-forever pieces to invest in in your 30s.

$700–$800: Khaite

Loved by influencers and celebrities alike (Katie Holmes, Rosie Huntington-Whiteley, and Kaia Gerber are all major fans), the modern brand is ideal for polished staples and elevated basics you’ll cherish forever.

$800–900: Isabel Marant

Channel your inner Parisian and invest in Isabel Marant’s carefree, bohemian, polished pieces. From chic boots to beautiful blazers, these clothes are meant for effortless everyday dressing.

$900–$1000: The Row

If you want to invest in timeless, elegant, high-quality pieces, The Row is a wardrobe must. The brand’s luxurious fabrics and exceptional fits are guaranteed to last you a lifetime.

Up next, five wardrobe investment pieces to have in your 30s.

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.