In my 20s, my shopping habits were seriously erratic. I bought clothes without any careful thought as to whether or not the pieces I was purchasing would last, were well tailored, or could easily be worn with other pieces in my wardrobe. I shopped any time, any place (as long as it was within my minuscule budget), and I accumulated a mishmash of random clothes faster than you could refresh your Insta feed.
Now that I’m in my 30s, I have unquestionably matured in my sartorial shopping tendencies. Whether I have $50 to spend or $1000, I’m faithful to a handful of brands, and I’m more strategic in my choices, opting for high-quality, wear-forever pieces I can wear on rotation for work, to parties, and at the weekends. Take a peek below as I share the chicest fashion brands to shop in your 30s, no matter what your budget.
When I’m looking for a luxurious looking piece without the hefty price tag, I always turn to Spanish brand Mango. Their prices range from $20 and $200, and I find are particularly good for jewelry, accessories, shoes, and blouses.
Thirty-something fashion girls flock to The Frankie Shop for its super on-trend pieces with a twist. Scoop up a chic pair of tailored trousers or an of-the-moment leather blouse. Bonus: You can often find some of their pieces priced at under $100.
Throughout my pregnancy, I swore by Dôen’s billowy, beautiful dresses and blouses—which always managed to make me feel pretty, no matter how exhausted I felt. Their bohemian, effortless, vintage-inspired pieces deserve a place in any 30-something’s off-duty wardrobe.
Loved by influencers and celebrities alike (Katie Holmes, Rosie Huntington-Whiteley, and Kaia Gerber are all major fans), the modern brand is ideal for polished staples and elevated basics you’ll cherish forever.