The 7 Makeup Trends Fashion Girls Will Be Wearing Come Fall

We love to experiment with makeup looks here at Who What Wear, and nothing got us more excited than seeing the striking beauty looks that surfaced from the F/W 20 runways—encouraging us to get artistic with our eyeliner and invest in a hot red lipstick. From the return of fall beauty classics such as sultry metallics to more experimental and imaginative looks, such as rainbow-hued eye shadow and graphic eyeliner shapes, there is a little something for every beauty lover this fall.

If you want to know what makeup trends fashion girls will be wearing come September, scroll below for our favorite looks to stay ahead of the beauty curve. Now, excuse us while we perfect our winged eyeliner.

Bright Red Lips

While fall may be synonymous with Bordeau shades of rich red lipsticks (which we saw plenty of too), this upcoming season, we’re particularly enamored with the brighter, poppy-orange shades spotted on major runways from Oscar de la Renta to Marc Jacobs. These will offer a lively alternative to amp up our outfits this autumn.


Oscar de la Renta, Victor Virgile/Getty Images



Artsy Winged Eyeliner

From delicate floating eyeliner applied on the crease of the eye and winged out to bold eyeliner wings resembling those from Black Swan, black eyeliner proved to be the best tool to express modernity, creativity, and imagination.

Naturally Luminescent

The natural and ethereal no-makeup makeup look ruled on the fall 2020 runways—especially pared-back complexions with an added touch of luminescence. We saw glowing, dewy skin in the form of glossy highlighted cheekbones and super-moisturized skin, exuding a fresh-faced radiance.


Isabel Marant, Kristy Sparrow/Getty Images

Vampy Glamor

From moody and gothic dark lips to smudgy and vampy kohl-rimmed lids, gothic glamor added edge and excitement to the fall 2020 runways.



Rainbow Lids

If you're looking to zhoosh up your look this fall, skip the neutral hues and opt for an Insta-worthy pop of bright and optimistic eye shadow. From neon pink to omnipresent blue and multicolored rainbow hues, there is no limit to the colors or number of shades you can wear on your lids at once this fall. Guaranteed to brighten you up on a cold fall day.


Miu Miu, Victor Virgile/Getty Images


Maison Margiela/Imaxtree

Rosy Blush

Look pretty in pink this fall and emulate the soft rosy hues seen all over the fall runways. A touch of neutral pink on the cheeks and lids is a soft, sweet, and lively addition to the fresh, bare complexions we saw on the runway.


Michael Kors/Imaxtree


Tory Burch, Peter White/Getty Images

Golden Eyes

Whether you go for subtle sparkle or full-blown shimmer, prepare for an Insta feed full of gold and glittering metallic eyes this fall. 


Lutz Huelle/Imaxtree
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