29 Fall Shopping Finds You Have to See If Your Motto Is "Fewer But Better"

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(Image credit: @nlmarilyn; @ellymcgaw; MyTheresa; Getty Images)

At the start of this year, I decided to seriously curb my impulsive purchases and actually save up for worthwhile wardrobe investments that will outlast trends and outsmart seasons. It's definitely easier said than done, but this season, I'm setting out to make my closet stronger and last much longer.

I know I'm not the only one feeling this way either. We're reaching a point in fashion where many of us are experiencing trend fatigue, and while I don't foresee trends ever ceasing to exist, I think the answer to this exhaustion is twofold: narrowing in on a personal style that isn't so easily swayed by fleeting trends and being a pickier shopper—a much pickier shopper. I'm focused on building a wardrobe that's timeless and trend agnostic and, most importantly, feels like me.

When it comes to shopping, I'm navigating things with a "fewer but better" mindset, and now that fall's new arrivals are finally hitting the market, I figured I'd share what I'm currently eyeing in case you, too, want to shop like me. With that, here are the 29 best fall investment buys for the season ahead. They're cool, they're classic, and they're designed to last.

This post was published at an earlier date and has since been updated.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.