28 Fall Shopping Finds You Have to See If Your Motto Is "Fewer But Better"

At the start of this year, I decided to seriously curb my impulsive purchases and actually save up for worthwhile wardrobe investments that will outlast trends and outsmart seasons. It's definitely easier said than done, but this season, I'm setting out to make my closet stronger and last much longer.
I know I'm not the only one feeling this way either. We're reaching a point in fashion where many of us are experiencing trend fatigue, and while I don't foresee trends ever ceasing to exist, I think the answer to this exhaustion is twofold: narrowing in on a personal style that isn't so easily swayed by fleeting trends and being a pickier shopper—a much pickier shopper. I'm focused on building a wardrobe that's timeless and trend-agnostic, and most importantly, feels like me.
When it comes to shopping, I'm navigating things with a "fewer but better" mindset, and now that fall's new arrivals are finally hitting the market, I figured I'd share what I'm currently eyeing in case you, too, want to shop like me. With that, here are the 28 best fall investment buys for the season ahead. They're cool, they're classic, and they're designed to last.
Similar to the flats that Kendall Jenner is wearing all over Paris right now.
A timeless version of the jewelry trend that's going viral right now.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
-
Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)
Timeless with a capital T.
-
Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a Time
From summer-sale deals to brand-new arrivals.
-
A Rich-Looking Closet Is the Goal—31 Amazon Picks That Surprisingly Fit the Bill
Bring on the compliments.
-
There Are Over 500 Tops and Jeans at Zara, But Only These 32 Chic Picks Need Your Attention
I'll bet they'll sell out before July's over.
-
Just Dropped: 29 Fall New Arrivals That'll Be Wardrobe Staples by September
Mentally escape the heat with me.
-
The Only 10 Things You Need This July Are Under $100 Each
Affordable summer shopping made easy.
-
According to the Fashion Set, It's Officially a Sardine Summer—35 Picks They Can't Get Enough Of
The tinned-fish trend is in full effect.
-
I'm a Senior Fashion Editor—Meet the 36 Nordstrom Finds I'm Recommending to All My Fashion Friends
I've already heard from at least six satisfied customers.