If you want to stock your closet with pieces that feel cool and of-the-moment, but aren’t the same exact items everyone else is wearing, what is the best place to start? I personally love to keep an eye on fashion insiders who are on the pulse of rising labels and their outfits very often inspire the pieces I’m adding to my wardrobe. So, which cool brands are the ones worth shopping now?
Ahead, I’m breaking down some of my current favorites. From the brand that always turns out modern takes on staples (like padded shoulder tees) to the New Zealand-based label that Kendall Jenner loves to the Instagram-famous brand insiders suddenly love, I’m highlighting 7 fashion brands to add to your arsenal this fall. Here, see the ones that are inspiring me to add some pieces to my shopping cart right now.
Frankie Shop
Frankie Shop is one of the best brands to discover cool of-the-moment pieces that can work into your everyday wardrobe, whether it's basic tees with modern padded shoulder details or sophisticated jumpsuits.
Shop Frankie Shop:
Anna October
Ukranian brand Anna October recently caught my eye and I instantly fell for their chic designs. The brand has a knack for pretty dresses and tops that range from slinky knits to statement pieces.
Shop Anna October:
Tove
Counting celebs like Katie Holmes and Elsa Hosk as fans, London-based brand Tove is one you'll definitely want to know about. They design beautiful, timeless pieces that you'll have in your closet forever.
Shop Tove:
Anna Quan
I first discovered Anna Quan at Australian fashion week in Sydney last year and I've been obsessed ever since. Their knit pieces first caught my eye but they also design stunning outerwear with details like side cutouts.
Shop Anna Quan:
Remain Birger Christensen
Copenhagen-based brand Remain Birger Christensen is a favorite among fashion insiders and it's easy to see why. They design pieces that are intended to fit into your seasonal uniform, with items like leather dresses and shirts that are standing out this fall.
Shop Remain:
Simonett
Take a quick scroll through Instagram and you'll be sure to spot some of Simonett's cool designs, like their Nanu top. These sell out quickly, though, so you'll want to add them to your cart before they're gone.
Shop Simonett:
Paris Georgia
New Zealand fashion brand Paris Georgia is a favorite among celebs like Kendall Jenner and Irina Shayk, who gravitate to their iconic tanks and statement tops. This is a brand I predict big things for.
Shop Paris Georgia.
Next, shop 25 cool fashion finds I'm obsessing over right now.
-
I'm a Fashion Editor—I Reach For These 2 Pieces When I Don't Know What to WearReady in 10 minutes or less.
-
The Only 9 Jackets You Need for Spring, According to Fashion PeopleThere's something for everyone.
-
And Now, 5 Elevated Ways to Wear Your Jeans in 2024Denim devotees, unite.
-
After 5 Days in Aspen, I'm Officially Hooked on Western Pieces—5 I'm Loving RNFrom cowboy hats to fringe accents.
-
I Asked Over 2000 Women Where to Buy the Best White Shirts—They Love These 23Your definitive guide.
-
Here's How French Women Are Styling Their Jeans Right NowTake note.
-
French Women Always Wear This Jeans-and-Flats Outfit FormulaEasy as un, deux, trois.
-
I Went to France and Saw Everyone Wearing These 5 Basics on the Streets of ParisEffortless and chic.
