Out of Hundreds of Dresses, These Are the Ones Our Editors Are Actually Buying

I would go so far as to say Who What Wear editors are obsessed with dresses. Even those of us who aren’t technically "dress people” still applaud the power of a great frock. And when you think about the versatility of this simple wardrobe hero—the fact that you can pick one great dress and you’ve got a ready-made outfit to wear for so many different occasions—it’s hardly surprising, is it? 

We love dresses so much that if you were to ask us to list every style on our wish lists right now, this page would take hours to scroll through. There are just so many styles out there to choose from across high-street, designer and more independent labels, let alone all the vintage gems you can find. But when it comes down to it, sadly we’re not able to invest in every single style we’re dreaming about. So to cut this down and make it really incisive, I asked all our editors to name three dresses they’re actually going to be buying this summer—the top-tier styles we truly believe are good enough to own ourselves. 

Keep scrolling, and you can see and shop our picks for the season. I won’t pretend it wasn’t hard for all of us to cut it down to just three styles, but at least you can be confident these dresses are the best of the best.

Hannah Almassi, Editor in Chief


(Image credit: @hannahalmassi)


Emma Spedding, Editor


(Image credit: @speddingemma)


Emily Dawes, Affiliates Editor


(Image credit: @emilyjdawes)


Remy Farrell, Shopping Editor


(Image credit: @remyfarrell)


Maxine Eggenberger, Acting Assistant Editor


(Image credit: Michaela Efford)


Eleanor Vousden, Beauty Editor


(Image credit: @eleanorvousden)


Remi Afolabi, Video Content Creator


(Image credit: @remiafolabi)


Up Next: The 12 Best-Selling Dresses That Have Our Seal of Approval This Summer

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.