This Brand's Dresses and Tops Will Make You Look So Very French This Fall
I'm signed up for pretty much every cool brand's newsletter, but few get me as excited as when one from Dôen pops up in my inbox announcing a new collection has dropped. Luckily for all of us, the brand released the first chapter of its fall collection this week, and you should probably jump on it quickly, as items are flying out of stock. Dôen's dreamy campaigns are always shot in stunning locales, and trust me when I tell you that the clothes look as amazing IRL as they do on the models. For the fall collection this year, Dôen embarked on one of the most picturesque lands in the world: France (specifically, Château de Gudanes in Southern France).
The campaign features longtime Dôen model and muse Alex Noiret (who is French American), and the collection is infused with that effortless French-girl aesthetic that stylish women around the world love to emulate. There are plenty of easy, versatile dresses; pouf-sleeve tops that look incredible with denim; beautifully knitted cozy sweaters; and more. Model and quintessential Parisian girl Louise Follain is already wearing one of the pieces from the collection, which is proof that it's going to be a hit among French women (and everyone else). Keep scrolling to shop some of the must-have pieces from the collection or, at the very least, revel in the beauty of the campaign.
Wait until you see the stunning pink hue this comes in too.
One of Dôen's most popular tops just keeps getting better.
No one makes ruffles look as sophisticated as Dôen does.
I don't know about you, but I wouldn't ever want to take this off if I owned it.
The perfect top to make that awkward summer-to-fall transition more bearable.
Wear this with sandals now and ankle boots come fall.
Next up, seven pretty fall dresses to put on with boots and call it a day.
Opening Image: Dôen
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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