I'm signed up for pretty much every cool brand's newsletter, but few get me as excited as when one from Dôen pops up in my inbox announcing a new collection has dropped. Luckily for all of us, the brand released the first chapter of its fall collection this week, and you should probably jump on it quickly, as items are flying out of stock. Dôen's dreamy campaigns are always shot in stunning locales, and trust me when I tell you that the clothes look as amazing IRL as they do on the models. For the fall collection this year, Dôen embarked on one of the most picturesque lands in the world: France (specifically, Château de Gudanes in Southern France).
The campaign features longtime Dôen model and muse Alex Noiret (who is French American), and the collection is infused with that effortless French-girl aesthetic that stylish women around the world love to emulate. There are plenty of easy, versatile dresses; pouf-sleeve tops that look incredible with denim; beautifully knitted cozy sweaters; and more. Model and quintessential Parisian girl Louise Follain is already wearing one of the pieces from the collection, which is proof that it's going to be a hit among French women (and everyone else). Keep scrolling to shop some of the must-have pieces from the collection or, at the very least, revel in the beauty of the campaign.