At Who What Wear UK, we don't really subscribe to the notion of something being "in" or "out". If you like a trend or a particular item of clothing, there's merit in that, and we would never want to make you think otherwise. And whilst we do our best to guide our readers to fresh fashion and new trend developments, we always implore you to decide for yourself whether or not it's something you want to add to your wardrobe. Still, that doesn't mean our editors (myself included) don't have their own opinions on such matters. When it comes to our individual tastes, some trends hit the mark and others we deliberately swerve, because blindly following fads is, thankfully, a thing of the past!
So, as we find ourselves well into the new year (and new season), in the interest of understanding what's making our editors tick right now, I thought I'd ask them which trends they're excited to get involved with versus the ones they're happy to sit out on. Like I said, this is personal opinion—please don't take it to heart if an editor isn't as into a specific aesthetic as you are! We run a fashion democracy here.
So, scroll on to see which 2024 fashion trends our editors are wearing, and perhaps more interestingly, which they're not.
Swerving: Neutral Trainers
Wearing: Colourful Trainers
"Whilst there will always be a place for neutral, go-with-everything trainers in my wardrobe, I won't be investing in any plain styles this year," says Who What Wear UK's social media editor Joy Ejaria.
"For 2024 I'm all about making a statement with my sneakers. Inspired by the recent influx of brightly coloured kicks I'm seeing across TikTok and Instagram, this is the way I plan on making my outfits feel more 'fashion' this year. I'm eyeing Adidas Gazelles," says Ejaria.
Shop the Trend:
These currently have full stock—go, go, go!
The combination of tan, black and yellow works so well.
The viral red colourway in stock? Miracles do happen.
Swerving: Denim Jackets
Wearing: Faux-Fur Jackets
"This year, I want my outfits to feel more fabulous—that means making tough but necessary switches here and there. And first up? I'm going to pause on denim jackets, which can look a little casual, and, in their place, going all out with faux fur," says fashion editor Remy Farrell.
"In place of coats, I'm seeing lots of faux-fur jackets on the market, which look so glossy with loose jeans, tailored skirts, wide-leg trousers… you name it. If I had to sum up my 2024 aesthetic, this buy would be it," says Farrell.
Shop the Trend:
Is there anything more luxurious than cream faux fur?
This looks impossibly soft.
I'm picturing this with blue jeans and chocolate brown accessories.
Swerving: Dainty Layered Necklaces
Wearing: Tennis Necklaces
"This is by no means gospel, but lately I've found myself moving away from the layered necklaces I used to wear daily, and instead have been seeking out chunkier, more statement styles that add gravitas to basic outfits," says editor-in-chief Hannah Almassi.
"For Christmas, I finally got my hands on Daphine's cult Chris tennis necklace, and it's been making my outfits vastly chicer ever since. It adds just the right amount of sparkle and weight to make my looks feel so much fresher. Of course, I'll likely revisit my dainty jewels later in 2024, but for now, tennis necklaces have my heart," confirms Almassi.
Shop the Trend:
These look like genuine diamonds.
COS serves up its own take on the trend with a half metal, half gemstone style.
This also comes in a silver tone.
Swerving: Crossbody Bags
Wearing: Top-Handle Bags
I've always been an old soul, drawn to grown-up things from an early age—I remember wearing trench coats in my teens as opposed to the faux-fur-trimmed puffers my friends loved. Anyway, things haven't changed much, and in 2024, I'm looking to invest in a particularly granny-like bag: a top-handle.
Top-handle bags have always been elegant in my book, but right now they feel cooler, too, coming in a host of on-trend colours and finishes, from espresso suede to Bottega Veneta's signature woven leather. This is a bag style that never dates, and (if you ask me) it looks tenfold more sophisticated than the crossbody I've been wearing for 10 months straight. Time for a change.
Shop the Trend:
The latest iteration of Toteme's T-Lock bag.
This looks so much more expensive than it is.
My dream top-handle bag!
Swerving: Fringing
Wearing: Bows
"Fringing may be a key trend on the S/S 24 runways, but for me, fashion will always come down to wearability. I can just see myself getting long fringing caught in cab doors, and don't even get me started on the subsequent pitfalls one might encounter when wearing them on a night out. So, I'm continuing to put my faith in bows," says news writer Natalie Munro.
"Bows have been around as a microtrend for a while now, and whether or not this continues into 2024, personally, I'm sold. Pretty and nostalgic, they have the power to completely change the mood of an outfit. Plus, they feed into the coquette aesthetic, which I'm also very into this season," says Munro.
Shop the Trend:
In a word: fabulous!
So pretty, and such a great discount.
Baby blue is a big trend this season, too.
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