I Think This Is Set to Be the Cult Dress of the Summer
In the age of lockdowns, social restrictions and event cancellations, it would be easy to assume that the concept of a trending dress might be forgone for the summer of 2020. After all, with weddings postponed, celebrations largely on hold and public spaces still closed, where would one wear such an item? Well, to their living room, apparently.
Yes, although this summer is set to look a little different, that hasn't stopped supermodels and influencers from dressing their best. In fact, models such as Rosie Huntington-Whiteley and Romee Strijd and influencer Camille Charrière have continued to dress up and interestingly enough have gravitated toward the same floor-length maxi as their gown of choice.
Designed by It label Cult Gaia, the Serita Dress features an interesting cutout silhouette and woven-knit fabric. It's dressy enough to be worn to red carpet events, as Candice Swanepoel proved earlier this year, but feels just as suitable for an at-home pub crawl, as Charrière exemplified. Even though we might have nowhere to go, it's clear this Cult Gaia dress is set to be a favourite this summer.
See how some of our favourites are styling the dress:
Shop Cult Gaia's Serita Dress:
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Next up, the biggest S/S 20 fashion trends you need to know.
Fashion journalist Zoe Anastasiou relocated from her homeland of Australia to the UK in 2019 to become Who What Wear UK's Fashion Editor, covering a parental leave role at the time and then staying on to be the Social Media and Fashion Editor until 2021. She later held positions at Marie Claire UK and freelanced in the British fashion industry before returning home to pursue a role in content strategy.

