I Spot Trends Like It’s My Job (It Is)—This New Jeans Style Is So 2024

This year, we've seen so many jeans styles emerge as new fashion favourites. Ultra-low-rise pairs regained popularity in ways no millennial could have possibly imagined, baggy jeans became the new favourite that fashion people are styling for almost any occasion and even bootcut jeans had a moment in the spotlight. Though there are so many denim styles to choose from, I'm most excited by the new, very wearable trend that influencers have been showcasing in droves lately. And unlike some of the aforementioned trends, it doesn't necessarily hail from the '90s.



Cuffed jeans are the new-season denim trend that's already gaining traction in terms of Google searches as we head towards the end of the year; so much so, that I think it has serious potential for 2024. 


(Image credit: @monikh)

Cuffed jeans have been cropping up all around us in a range of washes. The jeans—which I've seen in both ankle-grazing and floor-skimming lengths—style equally well with a pair of chunky boots in the winter as they do with sleek retro trainers in the spring. As it happens, they also look endlessly chic with mary janes, ballet flats and kitten heels for a more polished finish.


(Image credit: @MARINA_TORRES)

Though I don't need convincing to buy in, the best thing about the cuffed-jeans trend is that it doesn't have to cost a penny. Whilst many of our go-to denim brands have worked hard to construct pre-cuffed jeans that fall to the perfect length, if you'd rather save your cash, simply turn up the hems on any pair of jeans you already own to your desired length and you're ready to go. You can even add a simple stitch on either side to keep the turn-ups in place.

If you'd rather buy a fresh pair though, read on to discover our edit of the best cuffed jeans available to shop now. 


(Image credit: @smythsisters)


Next Up: Fashion People Will Live In These 9 Specific Jeans Trends In 2024

Natalie Munro
News Writer

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.