I've Fallen for These Elevated Basics From H&M, COS and Mango
Working in fashion is both a blessing and a curse. On the plus side, I get to sift through beautiful clothes every day and hunt down the very best buys. But as I'm sure you can imagine, this means that my wish list grows by the hour. It's more of a fantasy wish list at this point, because I know that in reality I'll barely make a dent in it.
This is why I'm always so keen to share my findings. Even if I can't have everything, someone out there can enjoy the fruits of my labour. And let's face it: if navigating those chocked-full new-in pages isn't a part of your job, the process can be a little overwhelming. With high-street brands in particular, there's (arguably) too much choice and it can take a frustratingly long time to land on what you're actually looking for.
If what you're looking for is cosy knitwear, wear-everyday dresses and/or elevated basics, then I've got you covered. I sifted through the new-in pages on H&M, Mango and COS' websites—because we can tell how much our readers love these affordable brands—and whittled down the most premium-looking pieces on offer.
From sumptuously soft jumpers to winter-proof outerwear, scroll down to discover 21 wardrobe heroes you can start wearing the moment they arrive.
1. COS
2. MANGO
3. H&M
Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at publications in Berlin and London, including Dazed & Confused and Indie magazine.
A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.
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