From Diane Kruger to Parisian Influencers, This COS Blazer Is the Month's It Buy


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Editors disagree with each other on a lot of things (leg warmers, Y2K, quiet luxury, etc.). It's the nature of the subjective world we move in, but if there's one thing everyone in our office agrees upon, it's that COS's tailoring is really, really good. Many of us would even go so far as to say that the brand's best styles—such as the wide-leg trousers that have continued to be released in yet more colourways and finishes over the past few years—are as good as anything designer. In fact, the Scandi label has been undergoing something of a transformation of late, establishing itself as one of the most premium and design-led brands on the high street, so it's no surprise that its tailoring simply has to be impeccable to back up the direction the creative team is taking.

It was fascinating to see the fashion crowds roll into Paris yesterday for COS's latest atelier show and to make note of what everyone had decided to wear from the brand for their appearances. Celebrities and influencers were in attendance for the brand's debut of its S/S 23 line, a collection which will land online very soon). Although there were nuances between outfits and styling ideas, one thing was a very noticeable commonality: the beige blazer. 


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The beige three-piece suit from the COS S/S 23 Atelier collection.

As a cornerstone for minimal and quietly luxurious style, a neutral blazer is as versatile as they come. Diane Kruger decided to pair hers with a dramatic red balaclava (which also featured on the runway) and a silky slip dress with courts. Italian actress Beatrice Grannò sat next to Kruger in a full beige trouser-suit ensemble. Content creator Xiayan Guo opted for the three-piece suit, Anna Vitiello paired the blazer and trousers with a white bandeau top and glam jewellery, and Zoe Foster chose her oversized jacket to balance out a leather miniskirt. 

Keep scrolling to see how everyone wore their COS beige blazer and shop similar versions for yourself.


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Style Notes: Kruger looks effortlessly chic in this maxi dress, blazer and court-shoe combination.


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Style Notes: The great thing about a three-piece suit is that you just throw on your favourite accessories and go—no styling needed.


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Style Notes: An oversized blazer is the perfect foil to super-short hemlines.


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Style Notes: COS's wide-leg trousers can work lower or higher on the waist—many of its styles have internal buttons that can help you tighten or loosen the fit. 


(Image credit: Getty Images)

Style Notes: Use a linen suit as a great evening option by combining it with a strapless top and high heels.

Shop COS Atelier's Suit

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Up next, The Autumn/Winter 2023 Trend Report

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.