Preach: These Are the 30 Most Popular Anti-Trend Fall Finds of the Season


(Image credit: @daniellejinadu)

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're good at it. Between scouring the new arrivals section or finding the best affordable items, if it's worth adding to your wardrobe, we've probably written about it. But it's not just that we know how to find a great deal; we know how to figure out what's worth buying. From determining the season's most significant trends to easy outfit ideas, we have you covered. 

And while Who What Wear editors are certified experts, that doesn't mean we don't occasionally learn a thing or two from our favorite shoppers—you! In fact, pulling the receipts from the most popular fashion pieces that our readers (and, let's be honest, staffers) actually purchased over the past month tells us a lot. Sure, some micro-trends pop off occasionally, but when it comes to what you're really buying, affordable anti-trend staples are where it's at.

Wondering which pieces were the most purchased last month among our readers? Keep scrolling to see the 30 most popular fashion items, all under $300.

Tops and Sweaters


(Image credit: @xbibigul)

Dresses & Outerwear


(Image credit: @astyleedit)



(Image credit: @jeannine.roxas)



(Image credit: @himichelleli)



(Image credit: @lefevrediary)
Jasmine Fox-Suliaman

Jasmine Fox-Suliaman is a fashion editor living in New York City. What began as a hobby (blogging on Tumblr) transformed into a career dedicated to storytelling through various forms of digital media. She started her career at the print publication 303 Magazine, where she wrote stories, helped produce photo shoots, and planned Denver Fashion Week. After moving to Los Angeles, she worked as MyDomaine's social media editor until she was promoted to work across all of Clique's publications (MyDomaine, Byrdie, and Who What Wear) as the community manager. Over the past few years, Jasmine has worked on Who What Wear's editorial team, using her extensive background to champion rising BIPOC designers, weigh in on viral trends, and profile stars such as Janet Mock and Victoria Monét. She is especially interested in exploring how art, fashion, and pop culture intersect online and IRL.