Bought by You: The 20 Most-Purchased Fashion Items of October

If you're reading this, you probably appreciate how much Who What Wear's fashion editors love to shop. And they're really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it's worth adding to your wardrobe, we've probably written about it and included a handy hyperlink (or as we like to say, "shopped it out"). Whether you're interested in upgrading your work from home outfits, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it's time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 actually purchased by Who What Wear readers (and, let's be honest, staffers too) over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly not only to reflect the best purchases we've made but also what is still available and genuinely worth adding to your shopping cart.

Intrigued? We hope so. Keep scrolling to see the 20 most popular fashion items our readers purchased in October, and be sure to let us know if your must-haves made the list. We may shop till we drop, but our DMs are always open.

Blazers & Outerwear

These Were the 20 Most Popular Fashion Items of October

Photo:

@katiesturino

The warmth of a puffer coat with the silhouette of a sinched-waist jacket. 

Back on this list for the third month in a row, it's clear that this jacket is ideal for leather weather and dressing up indoor outfits.

Tops & Sweaters

These Were the 20 Most Popular Fashion Items of October

Photo:

@caralynmirand

Tbh, you can never have too many black turtlenecks.

No surprise here: this plain white tee is a Who What Wear favorite year-round.

This affordable cotton sweater was a big hit on Prime Day.

The perfect slouchy-yet-structured sweater.

Dresses

These Were the 20 Most Popular Fashion Items of October

Photo:

@venswifestyle

Paired with a denim jacket or fun flannel, this sweater dress is ready for all things autumn, and back on this list for the second month in a row. 

Pants

These Were the 20 Most Popular Fashion Items of October

Photo:

@lindatol_

Time to replace those worn out (and worn every day) leggings? Give this high-waisted pair a try.

Ready for real pants? These jeans are beloved for their extra stretch.

Intimates

These Were the 20 Most Popular Fashion Items of October

Photo:

@fisayolonge

Look familiar? This style is a perennial Who What Wear reader (and editor) favorite. 

This beautiful bra provides a bit more coverage and support.

Shoes and Accessories

These Were the 20 Most Popular Fashion Items of October

Photo:

@missenocha

If you don't already have a mask chain, then it's time to make this one yours.

And of course, lug-sole boots for stomping all over the patriarchy. 

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