Revealed: The It Bathing Suits of 2016

Every summer, a fresh crop of It girl–approved swimwear brands come in to steal the spotlight and fame of the suits of years past. From statement-making prints to interesting fabrics and unexpected silhouettes, and game-changingly perfect fit, we’ve rounded up the 16 brands we just know will be all over our feeds this summer. So, if you’re looking the picture-perfect suit, we highly suggest you land on one of these.

Scroll through to start shopping.

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She Made Me
(Image credit: @shemademe)

Shop: She Made Me Wrap Triangle Top (£108) and Essential Cheeky Crochet Bikini Briefs (£80)

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Roxana Salehoun
(Image credit: @roxanasalehoun)

Shop: Roxana Salehoun Tortoise Chain Bikini (£172)

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Beth Richards
(Image credit: @bethrichardsswimwear)

Shop: Beth Richards Knot Top Chambray Tank With Engineered Knot (£95) and Naomi Chambray Low Waist Bottom (£73)

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Midsommar Swim
(Image credit: @midsommarswim)

Shop: Midsommar Swim Barrow Top (£69) and Astor Bottoms (£62)

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Lisa Marie Fernandez
(Image credit: @lisamariefernandez)

Shop: Lisa Marie Fernandez Genevieve Plaid Seersucker Bikini (£465)

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Prism
(Image credit: @prism_london)

Shop: Prism Okinawa Top (£162) and Mahe Bottoms (£86) 

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Onia
(Image credit: @onia)

Shop: Onia Laura Choker Bandeau Top (£70) and Lily Bikini Bottom (£58)

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Bower Swimwear
(Image credit: @bowerswimwear)

Shop: Bower Swimwear Hutton One Piece Swimsuit (£188)

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Giejo
(Image credit: @giejoswim)

Shop: Giejo Off the Shoulder Black Ribbed Bikini Top (£86) and High Waist Stripe Bikini Bottom (£72)

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Same Swim
(Image credit: @sameswim)

Shop: Same Swim Catch Bikini Top (£142) and Tease Bikini Bottom (£120)

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Rye
(Image credit: @rye_resort)

Shop: Rye Resort Waah Top (£67)

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Marysia
(Image credit: @marysiaswim)

Shop: Marysia Palm Springs Printed Scalloped Bikini (£260)

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Bruna Malucelli
(Image credit: @bruna_malucelli)

Shop: Bruna Malucelli The Bay Name Swimsuit (£182)

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Eberjey
(Image credit: @eberjey)

Shop: Eberjey Beach Glow Nadine Longline Bikini Top (£67) and Beach Glow Leo Bikini Bottom (£55)

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Cocodune
(Image credit: @cocodune)

Shop: Cocodune Vesper Bandeau (£53) and Trouble Hi Waist (£60)

Do you have a favourite swimwear brand this year that we missed? Share it in the comments.

Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.