6 Cool Brands All the Fashion People Are Wearing Right Now
There are so many cool brands and fashion items that are buzzing right now, but it is already clear that a handful of designers are set to define summer style in a major way. Looking to the fashion set, some cult brands are already in heavy rotation in their wardrobes and those designers are destined to pick up even more steam as we embark on the summer months where vacations, weddings, and events provide even more occasions to get dressed up.
So, what are the designers to watch right now and add to your closet? Ahead, I’m highlighting six cool brands that everyone in fashion is talking about and the exact items to shop right now. From the most eye-catching "naked" dresses on the market to the bag brand that is about to be huge to the designer everyone wants in their closet, there are so many fun finds waiting for you and your summer wardrobe.
Aya Muse
L.A.-based brand Aya Muse has mastered barely-there designs with a dose of '90s inspiration and fashion people can't get enough of them. With details like open backs, cutouts, and super strappy designs, this is what all the cool insiders have in their shopping carts for summer.
Benedetta Bruzziches
If you're on the hunt for a fun bag for a night out, look no further than Benedetta Bruzziches. The Italian crystal-embellished bags add exactly the right amount of sparkle you'll want to dress up your looks.
Christopher Esber
Australian designer Christopher Esber is a brand you are guaranteed to see more of this summer. Don't miss the cutout dresses, strappy swimsuits, and slinky column skirts from the new summer drop.
Shop the matching Bikini Briefs ($180).
Balenciaga
Balenciaga is buzzier than ever, as are some of the recent releases including the Cagole shoes that are already selling out everywhere. You'll also want to commit the just-dropped Lindsay bag to memory because it's about to be big.
Wales Bonner
London-based brand Wales Bonner infuses cool textures and sporty details into its designs, including pieces in collaboration with Adidas. The sneakers, in particular, are nearly impossible to track down because the brand has such a big fan base.
Coperni
Coperni's recent runways have showcased some memorable looks and fashion people are paying attention. Celebs like Rihanna have been quick to snap up pieces from the latest collections, including the cutout crop top below.
Next: These 8 Cool Fashion Items Are the Moment
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content as well as wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyTheresa, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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