5 Affordable Brands Fashion People Always Wear and What I'd Buy From Each

Fashion insiders have the most covetable wardrobes around and while they’re often stocked with pricey buys from designer labels, they’re just as often spotted wearing cool finds from cult affordable labels. Yep, you’re just as likely to see Bottega Veneta snapped on Instagram as you are a piece from Frankie Shop’s latest drop. I guarantee it.

So, which affordable brands are cool enough to make it into the wardrobes of fashion’s coolest insiders? Ahead, I’m highlighting the ones that you’ll be sure to spot everywhere from the street style scene at fashion month to the latest photos on your Instagram feed. Here, you’ll find everything from the cult tees that have taken over the fashion set to the cool bustier tops that keep selling out. Whether your budget is under-$75 or under-$300, these are the affordable fashion finds you can guarantee fashion people are also behind. Shop our favorite picks here.

Frankie Shop

Cool affordable brands: Frankie Shop


@emilisindlev; Pictured: Frankie Shop Linda Twill Jumpsuit ($275); Chanel bag; Manolo Blahnik heels

Hugely popular among the fashion set, Frankie Shop's signature padded tees and jumpsuits have acquired cult status. I also have my eye on the matching sweatshirt and shorts suits they just launched.

Shop Frankie Shop:

I have the tank dress version and now want this sleeved style.

I can confirm that this is the perfect tee.

I'd style this with chunky boots and a trench coat.


Cool affordable brands: Mango


@deborabrosa; Pictured: Mango Cotton Denim Shirt ($60), High-Waist Flare Jeans ($80), and Heel Leather Ankle Boots ($120)

Mango always has the coolest take on the current trends but in a way that feels timeless and modern Right now, I can't get enough of their amazing affordable bags and shoes.

Shop Mango:

The outfit above is convincing me to repeat a denim-on-denim look.

The '90s nylon bag is back and cooler than ever.

This season is all about the shacket.

Chunky loafers are all I can think about right now.


Cool affordable brands: Rotate


@yoyokulala; Pictured: Rotate Theresa Dress ($300)

If you want a statement-making piece, look no further than Rotate. The Danish brand has mastered the ultimate party dress, always giving them a cool '80s spin.


Cool affordable brands: Miaou


@champagnemani; Pictured: Miaou top; By Far bag; Aimé Leon Dore pants; The Break shoes

The designs from L.A.-based brand Miaou are inspired by vintage pieces, so you'll find their collection stocked with perfectly-cut bustiers and cool takes on denim. A favorite of celebs including Kendall Jenner and Emily Ratajkowski, you'll often find them wearing pieces from the brand.


Cool affordable brands: COS


@tylynnnguyen; Pictured: COS top and shorts

If you're looking for minimal wardrobe essentials at a great price, COS should be your first stop. Their sustainable collections perfect timeless basics.

Shop COS:

Ribbed knits are all I want to wear this fall.

This shade is missing from my denim collection.

To wear with sneakers and sweatpants.