5 Affordable Brands Fashion People Always Wear and What I'd Buy From Each

Fashion insiders have the most covetable wardrobes around and while they’re often stocked with pricey buys from designer labels, they’re just as often spotted wearing cool finds from cult affordable labels. Yep, you’re just as likely to see Bottega Veneta snapped on Instagram as you are a piece from Frankie Shop’s latest drop. I guarantee it.

So, which affordable brands are cool enough to make it into the wardrobes of fashion’s coolest insiders? Ahead, I’m highlighting the ones that you’ll be sure to spot everywhere from the street style scene at fashion month to the latest photos on your Instagram feed. Here, you’ll find everything from the cult tees that have taken over the fashion set to the cool bustier tops that keep selling out. Whether your budget is under-$75 or under-$300, these are the affordable fashion finds you can guarantee fashion people are also behind. Shop our favorite picks here.

Frankie Shop


(Image credit: @emilisindlev; Pictured: Frankie Shop Linda Twill Jumpsuit ($275); Chanel bag; Manolo Blahnik heels)

Hugely popular among the fashion set, Frankie Shop's signature padded tees and jumpsuits have acquired cult status. I also have my eye on the matching sweatshirt and shorts suits they just launched.

Shop Frankie Shop:



(Image credit: @deborabrosa; Pictured: Mango Cotton Denim Shirt ($60), High-Waist Flare Jeans ($80), and Heel Leather Ankle Boots ($120))

Mango always has the coolest take on the current trends but in a way that feels timeless and modern Right now, I can't get enough of their amazing affordable bags and shoes.

Shop Mango:



(Image credit: @yoyokulala; Pictured: Rotate Theresa Dress ($300))

If you want a statement-making piece, look no further than Rotate. The Danish brand has mastered the ultimate party dress, always giving them a cool '80s spin.

Shop Rotate:



(Image credit: @champagnemani; Pictured: Miaou top; By Far bag; Aimé Leon Dore pants; The Break shoes)

The designs from L.A.-based brand Miaou are inspired by vintage pieces, so you'll find their collection stocked with perfectly-cut bustiers and cool takes on denim. A favorite of celebs including Kendall Jenner and Emily Ratajkowski, you'll often find them wearing pieces from the brand.

Shop Miaou:



(Image credit: @tylynnnguyen; Pictured: COS top and shorts)

If you're looking for minimal wardrobe essentials at a great price, COS should be your first stop. Their sustainable collections perfect timeless basics.

Shop COS:

Next, shop 25 cool fashion finds I'm obsessing over right now.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.